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CICA Business Forum & SMEs Networking Thailand. INTERCONTINENTAL HOTEL, BKK Surapong Ambhanwong, MD. March 30, 2011 FRCS, FICS, D ABNS CIMO
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CICA Business Forum & SMEs Networking Thailand INTERCONTINENTAL HOTEL, BKKSurapong Ambhanwong, MD. March 30, 2011 FRCS, FICS, DABNS CIMO Phyathai Group of Hospitals
Interaction & Confidence Building Thailand Famous Medical Hub Medical Tourism Medical Travel Health Promotion & Prevention Dr. Surapong Ambhanwong
Content • Thailand as Famous Medical Hub • Reputation • Success Story • Services Rendered, Top 5 • SME Opportunity • Interaction & Confidence Building • ROI & Satisfaction Dr. Surapong Ambhanwong
Thailand as Famous Medical Hub
(Translation from Post Today Newspaper March 24, 2011) Malaysian National News Agency, Bernama reports Thailand and India are role models for making Malaysia an attractive destination for medical and healthcare tourism as it can generate a huge income for the country. Deputy Minister of Health Datuk Seri Rosnah Abdul Rashid Shirlin said the government intend to expand the healthcare sector through the 10th Malaysia Plan because there was a high demand in the international level. “Malaysia’s Health Ministry is encouraging the promotion of Malaysia as a medical tourism destination. Thailand and India are role models because they are the most popular in the world as a pioneer of medical tourism industry where they give quality services and competitive price,” said Deputy Minister.
On 28 March 2011 At Ministry of Foreign Affairs Mr. Songsak Saicheua - Deputy Director-General, Department of American and South Pacific Affairs held a meeting title:- “U.S.-Thailand Collaboration Opportunity in Medical Travel Services” Consisted of more than top 10 private hospitals in BKK, together with - Self-Insurance Institute of America, Inc. (SILA) - Companion Global Healthcare - Global Benefits Group - Joint Commission International (JCI), Asia Pacific Office Dr.Surapong Ambhanwong
Medical Tourists Bharat Book Bureau, Dr. Pawel Suwinski, January, 2011
Patient Quality & Safety * IQIP is the International Quality Improvement Program of the Maryland Hospital Association **www.HospitalCompare.HHS.com
Selling Points of Medical Tourism in Thailand • 14 JCI-Accredited Hospitals – fully credentialed care • Modern Hospitals Built to Western Standards • The Latest Medical Technology • Well-Trained Physicians, many with Western Training • Reasonable, All-Inclusive Prices for Care • Non-Stop Flight from Multiple US Cities • Developed Infrastructure • Many English Speaking People • Historical Places for Sightseeing • Temperate Weather • Friendly People • Excellent Clinical Outcomes Dr.Surapong Ambhanwong
International Tourist Arrival to Thailand-2008(Source Ministry of Tourism and Sports, Thailand)Grand Total 14,584,220 Source : TAT
International Tourist Arrival to Thailand-2009(Source Ministry of Tourism and Sports, Thailand)Grand Total 14,149,841 Source : TAT
GLOBAL OPPORTUNITY – (by region) International Health care to Thailand - 2008 Total 1,363,295 (Source : DEP)
GLOBAL OPPORTUNITY (Middle East)International Healthcare to Thailand–2008Total 164,943(Source DEP)
SERVICES RENDERED, TOP 5
Top 5 Medical Conditions and Diagnosisfor Medical Travel to Thailand 1. Heart and Related Vascular Diseases 2. Musculoskeletal and Spine Degenerated condition 3. Cancer 4. Brain and Spinal cord Related diseases 5. Digestive System Diseases (Gastro – Intestinal – Colon) Dr.Surapong Ambhanwong
Top 5 Medical Tourism Services 1. Medical Health Check up Packages 2. Plastic Surgery, Skin Laser Beauty Packages 3. Wellness Packages • Alternative Healthcare • Complementary Healthcare • Traditional Healthcare • Integrative Healthcare 4 . Anti Aging, Rejuvenation Packages 5. Body Shape and Wellness Package
23 – 25 October 2009 ASEAN SUMMIT 15th – Hua Hin Dr. Surapong Ambhanwong
1. Brunei 6. Myanmar • 2. Cambodia 7. Philippines • 3. Indonesia 8. Singapore • 4. Laos 9. Vietnam • 5. Malaysia 10. Thailand Dr. Surapong Ambhanwong
AFTA - ASEAN FREE TRADE AREA AEC - ASEAN ECONOMIC COMMUNITY Result • Economic Integration (EI) • Single Large Market > 500 Mil People • Single Production Base • ASEAN Intellectual Capital • ASEAN Human Capital 600 million population • Worldwide Connectivity • Innovative Economy • Creative and Diversification Society Dr. Surapong Ambhanwong
● Single Visa ● Tariff = - O - ● Minimize the Non Tariff Barrier (NTB) ● Strengthening Regional Strategic Alliance Dr. Surapong Ambhanwong
ASEAN : Future Initiative ASEAN Tour Packages to ensure ASEAN BORDERLESS ATTRACTIVE CITIES, PLACES, DESTINATIONS, CULTURE, SPORTS, SHOPPING and Health Dr.Surapong Ambhanwong
Now its time to look for ASEAN Business Initiative Network & Partnership. Dr. Surapong Ambhanwong
Globalization ?Borderless? Technology and Knowledge People Professional Skill & Non Skill Free Flow Capital and Investment Trade and Services
Tourism Travel Medical Health Services Globalization ?Borderless? Trade & Services Dr. Surapong Ambhanwong
Globalization ? Borderless? Free World World for Healthcare World for Health Services World for Tourism and Travel • World of Defiance • World of Fighting • World of WAR • World of Politics • Worldof Disagreement • World of Barrier Tariff – non Tariff Free Zone Friendly Zone
Interaction & Confidence Building - What do you like? - What do you know? and How much? - To learn, to know widely and deeply - Marketing (Product, price, place and promotion) - Customer’s base
ROI&Satisfaction • - Not high in financial investment • Willingness, ability to learn and customized • services • Understanding of rule and regulation of each • countries • - Network and partnership • - Competitiveness • - Value for Money
THAILAND & Medical Tourism : the result - Physically strong & Healthy - Mentally Relax & Brilliance - Spiritually lively & Brighten “Look young & smart, Long live, Happy & High Quality of life” Dr.Surapong Ambhanwong
DR. SURAPONG AMBHANWONG Email: surapongam@loxinfo.co.th
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