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COBRA in France

COBRA in France. History , Strategy and Future. HISTORY of COBRA in France. CLIENTS SDIS 80, Amiens Monaco (2 systems) National Assembly Le Bourget Airport. DEMOS - Amiens Beauvais Cannes/Nice Colmar Épernay Evry Fort Mahon Gap - Lausanne Lille Lyon Marseille BMPM Monaco

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COBRA in France

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  1. COBRA in France History, Strategy and Future

  2. HISTORY of COBRA in France CLIENTS • SDIS 80, Amiens • Monaco (2 systems) • National Assembly • Le Bourget Airport DEMOS - Amiens • Beauvais • Cannes/Nice • Colmar • Épernay • Evry • Fort Mahon • Gap - Lausanne • Lille • Lyon • Marseille BMPM • Monaco • Mulhouse • Nantes • Orléans • Poitiers • Paris BSPP • Rennes • Saint Nazaire • Toulon • Toulouse • Valance • Vannes 2007 - 2013 SWITZERLAND EXHIBITIONS • Clermont-Ferrand • Rennes • Saint-Etienne Industry/Orgs • ALCAN (alu) • CNES (space) • ENSOSP (school) • Feumotech (install) • Geneva Airport • IFOPSE (training) • Le Bourget Airport - Navy • Peugeot (cars) • Police RAID • Servier (pharma) • SEMMARIS (food) • Solvay (chemicals) • Vatry Airport TRIALS • Paris BSPP (6 M) • Marseille BMPM (8 M) • Alsace (3 M) • PROMESIS (1 D test) MONACO TRIPS • Paris to Sweden (8 P) • Versailles+Journalist to Borås • FireFight meeting in London • Monaco to UK (1 P)

  3. TODAY’S STRATEGY –BASED ON HISTORY MARKET EXPERIENCE • Fire services’ market is conservative = long lead times (“long term involvement”) • The Ministry of Interior does not get involved in future products and methods (“bureaucracy”) • France is lacking a fire service innovation center (“future not of interest”) • Methods are “locked-in” by binding procedures (“legal constraints”) • No legal pursuit to find responsible (“nobody guilty”) • Low quality of training centers (“lack of training”) • Almost no theoretical training in fire behavior (“little understanding”) • Demos seldom lead to sale of COBRA systems (“technology circus”) • Personal network important to open doors (“trust”) • Training the best way to convince the firemen (“own experience”) TODAYS’ STRATEGY • Increased sales presence with 4 new sales reps (existing) • Establishment of a French COBRA training Academy (in process) • Offer of training in France and Borås/Northamptonshire • New improved website (almost done) • New brochures describing method and not technology • High level lobbying / lobbying person (existing / to be be done) • Visit to UK to understand the Cobra experience

  4. MARKET SITUATION – TODAY AND FUTURE TODAY • Orders in process (Peugeot, Semmaris, Amiens, Monaco, Lausanne, Eurodisney…) • Recent entry into the airport market • Project in process to assure Cobra future presence at Nuclear Power plants • New communication tools: website and brochures • Training in UK wanted by Monaco FUTURE • Tours de France with “new sales approach” to find Cobra Champions • Training in France and abroad (instead of demos) • Visit to UK with important French leaders • Closer cooperation with all of the 4 large fire vehicle manufacturers • Initiate a Cobra User Group with annual meetings • CCS presence at Annual Exhibition

  5. Thank you ! Bengt Söderström Claude Delalande

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