POP UP LEARNING FOR LLOs BY LEANNE FITZGERALD & SALLY DUSTING-LAIRD ,COONARA COMMUNITY HOUSE

POP UP LEARNING FOR LLOs • BY • LEANNE FITZGERALD & SALLY DUSTING-LAIRD • ,COONARA COMMUNITY HOUSE HOW TO GUIDE

The local contextLearn Local in Knox

POPPING UP FOR SUCCESS – EVENTS • They are: • Spontaneous • A little quirky • They come and go • Create interest • Inexpensive • Opportunities to engage

WHY POP UP EVENTS? • Lack of engagement a problem for all • If we don’t reach people we can’t meet their needs • If we don’t reach people we aren’t economically viable or socially relevant

Potential partners and Pop Up learning spaces • The five Learn Local providers in Knox to made use of both empty retail spaces and other public places to engage the community in learning opportunities and expose our brand. • The spaces that were available included: • Libraries • Businesses & Shopping Centres • Schools • Licensed premises • Sporting Clubs • Cafes and much more….

Innovative approach • Build on a successful model from the business sector • Mix delivery of learning with a marketing strategy • Win win for all partners

SHOWCAse Of suggested EVENTS

WORKPLACE BULLYING & HARRASMENT WORKSHOP CONSTRUCTION COMPANY AT LUNCHTIME

POP UP DIGITAL PHOTOGRAPHY CLASS IN LOCAL PARK ON A WEEKEND

POP UP LAUNCH IN LOCAL TIP LEARNING TO RECYLE AND REFASHION

POPPING UP WITH KNOX MOBILE LIBRARY BUS AT SOCIAL HOUSING ESTATE LEARN HOW TO USE AN IPAD CLASS

FIRST AID TRAINING FOR NEW MUMS AT MATERNAL AND CHILD HEALTH CENTRE

HAIR BRAIDING CLASS AT LOCAL DANCE STUDIO

ADULT LEANER’S WEEK • POP UP DISPLAY AT • WESTFIELD • SHOPPING CENTRE IN FREE COMMUNITY SPACE • Massage • Belly dancing • Computing • Business Support • First Aid Training

Cupcake decorating class IN LOCAL BAKERY WHO RUN THEIR OWN CLASSES

POP UP VEGETABLE GARDEN AT A LOCAL FACTORY WANTING TO RE USE THEIR WASTE PALLETS.

MAKE SURE YOU TAKE LOTS OF PHOTOS OF YOUR EVENTS AND PROMOTE THEM BEFORE AND AFTER ON FACE BOOK AND IN THE LOCAL MEDIA

Lessons learned …. • Sustainability lies in making the partnership worthwhile for all partners • Market effectively • Take risks • Success can be measured in many ways and isn’t always immediate

FINANCIAL CONSIDERATIONS • Whilst our initial Pop up project was funded to cover the costs of planning, promotion and some of the events it is feasible to fund your own pop up campaign. • Give consideration to moving even a modest amount from your traditional market budget (cut newspaper advertising, reduce the number of brochures you print, etc) and put it into pop up events. • With the right promotion and public profile you will find it easier to attract partners who will conduct Pop ups for you at no cost to your organisation as they actually promote their own training courses. However under the banner of your Pop Up campaign (acknowledigng your partners on your promotional materials) you will share the public exposure and a kudos for providing the educational experiences.

FOR FURTHER INFORMATION Coonara Community House and the other LLOs in the Knox Learn Local Network are available to provide further information if you need it to get started. Leanne FitzGerald or Sally Dusting-Laird leanne@coonarahouse.org.au sally@coonarahouse.org.au 0397587081 www.popupinknox.com.au Pop up in Knox on facebook www.coonarahouse.org.au www.shortcoursesinknox.org

POP UP LEARNING FOR LLOs BY LEANNE FITZGERALD & SALLY DUSTING-LAIRD ,COONARA COMMUNITY HOUSE