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Metal Expert Europe Steel Trade Conference 2013. Stresa - 8 April, 2013. Steel Distribution: rethinking the value chain. Tommaso Sandrini CEO S.Polo Lamiere S.p.A. Vicepresident Assofermet. After 5 years of crisis all the rings of the value chain in Europe are destroying value. Mining.
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Metal Expert Europe Steel Trade Conference 2013 Stresa - 8 April, 2013 Steel Distribution: rethinking the value chain Tommaso Sandrini CEO S.Polo Lamiere S.p.A. Vicepresident Assofermet
After 5 years of crisis all the rings of the value chain in Europe are destroying value Mining Mills Distribution End-Users • High profits • Tight market control by oligopolists • New capacity to come into force in medium term • Not of interests for Italy/Europe • Huge overcapacity • Negative results: record losses in 2012 • Deleveraging in progress but with serious problems • BAT investments not sustainable • Hostile regulatory environment • Hostile social and environmental consensus • Huge overcapacity • Highly fragmented market • Role overlapping among market operators with steel mills distribution jeopardizing SSCs business • Insufficient Profitability • Often unstructured market operators • Hostile regulatory environment • Continuous volume reduction: delocalization of production sites and bankruptcy/insolvency • Increasing competition in most of the competing arena from emerging markets’ operators • Business environment unable to support and boost research and innovation • Widespread financial weakness • Often unstructured market operators
Strong role overlaps within the value chain Domestic Mills Import Mills Production Traders Distribution SSCs Stockholders Through commercial agreements or equity shares in SSC Consumption End-users
SSCs are basically running two separate business at a time 1 2 Steel processing for end-users’ applications Managing the complexity of the sourcing process • Highly Capital intensive • Focus on production efficiency • Mature technology: no significant innovation or discontinuity expected • Long term return • Huge overcapacity • Traditionally has been the KSF • Skill profile highly available within the market • Managing the price volatility • Thorough “upstream” and “downstream” knowledge: from scouting of steel mills to deep understanding and counseling of the end-users • Short term return • Skills and systems insufficient: mainly managed through unstructured and not-formalized process • Overlap with traders
Running the two businesses synergically has a big potential of value creation • Main benefits • From • Managers of Technical Assets …. • to • Portfolio Managers • Arbitrage opportunity in the upstream part of the business: continuous scouting of the market • Permanent liquidity of the downstream market thanks to the relationship with the end-users • Main risks • Managing the complexity of a fragmented portfolio Skills ???? Systems ???? Organization ????? Sufficient scale ????? • Understanding the risks of the businesses of our end-users
Main trends for the near future Strong selection in progress among the end-users: KSFs are company-specific not business dependent Likely reshaping of the production arena within Europe with opportunity for SSCs arising from a more open market. European Union position to be clarified. Selection process among SSCs and other distribution operators boosted by end-users insolvency rather than margin squeeze: KSFs are the intangibles Unlikely consolidation of cooperation/acquisition models among SSCs and Steel Mills. Threat for SSCs arising from the increasing role of the integrated distribution of the Steel Mills A new balance has to be found in every ring of the value chain with a significant lower volume with the respect to the pre-crisis time: no recovery has to be expected Deleveraging required: investments process basically stopped for mature technologies. Only technological discontinuity can boost a new investment cycle