Blogging news, civilians as observants of their world What is the answer of journalists? Peter Olsthoorn

1. Blogging news, civilians as observants of their world What is the answer of journalists? Peter Olsthoorn Mastering New Media - June 30th, 2005

2. What does Peter Olsthoorn? * Online: Planet Multimedia + Netkwesties.nl * Paper: Tijdschrift voor Marketing + Management Team * Book: Intranet & Internet 1997 * Before wrote about: sports; Eastern Europe politics; economics for daily papers Mastering New Media - June 30th, 2005

3. Please beware of the shortcomings of this journalist: Critic but never self-critic pedant, opportunistic Punish and response at: Ook via: p7@xs4all.nl Mastering New Media - June 30th, 2005

4. The menu for today? - Real short presentation (advantage of a journalist) - Discussion Mastering New Media - June 30th, 2005

5. Wrong starting point ‘weblog’ a) It’s a publication technic b) Comes on homepage disappointments (structure & updates) c) First weblog was of 1993! (Netscape: ‘What’s new’) Mastering New Media - June 30th, 2005

6. Weblog characteristics - Personal guide - Impulsive publication - Frequent, irregular updates - Hobby, not paid - Hyperlinking - Parasitic on journalism - Open and vulnerable Mastering New Media - June 30th, 2005

7. Relationship to journalism: - Pyramid model: a new layer at the bottom - Personal ad-on to all existing media - Has it’s own hierarchy - Journalism is superior, because professional Mastering New Media - June 30th, 2005

8. Power of weblogs versus traditional journalism: - Fast - Fresh of tone and selection - Far more interactive - More specialist knowledge - Near the readers - Cheap to produce and distribute Mastering New Media - June 30th, 2005

9. Weakness versus traditional journalism: - No journalistic principles (checks) - Opportunistic, unreliable - Depends much on work of others - Lack of focus - Lack of publishing models Mastering New Media - June 30th, 2005

10. Strain: Blogs coming up on moment of crisis in journalism By chance? Or are weblogs just another hype? Mastering New Media - June 30th, 2005

11. Threat for publishers and tv-channels: - Eroding markets - Disintermediation - Losing ground tot Adsense - Wrong solutions (million digital tv plans) Mastering New Media - June 30th, 2005

12. Answer of journalists: - Become (far) better journalists (context, checking, research) - Faster multimedia development - Other personal business models - Use blogs as important source Mastering New Media - June 30th, 2005

13. Natural development: - Journalists starting weblogs (why?) - Top blogging to adopt journalism - Much more r&d on formats and contens - Far more trail and error - Cooperarion with business (their bosses) Mastering New Media - June 30th, 2005

14. Negative scenario: - Staying apart, fear of weblogs - Weblogs stay on a low level - Journalism to fade away for a great part - Publishers flee to database publishing - TV-channels flee even more to entertainment Mastering New Media - June 30th, 2005

15. Positive scenario - Assimilation fo blogosphere and journalism - Making each other stronger - Powerful business models - Together in multimedia developement (mobile, podcasting etc.) Mastering New Media - June 30th, 2005

16. Conclusion: - Media scene is much more pleasant and lively wtih blogging and the blogosphere - Weblogs en journalism need each other, in the first place as challenge - Media business has to be offensive - Weblogs are a hype, journalism not Mastering New Media - June 30th, 2005

17. Mastering New Media - June 30th, 2005