The Vancouver 2010 Story Presented by: Taleeb Noormohamed Vice President, Corporate Strategy and Partner Relations

1. The Vancouver 2010 Story Presented by: Taleeb Noormohamed Vice President, Corporate Strategy and Partner Relations

2. Presentation Overview • Canada’s Games • Government of Canada involvement • The Opportunity of the Games • Culture & Ceremonies • Torch Relay

3. CANADA’S GAMES

4. Canada’s GamesDes Jeux pour tout le Canada • This is our time to shine, our time to show the world who we are and what we can do – from coast to coast to coast. - John Furlong, VANOC CEO • C’est l’occasion pour nous de briller, de montrer au monde qui nous sommes et ce que nous pouvons accomplir, d’un océan à l’autre. - John Furlong, Directeur général du COVAN

5. VANOC and The Government of Canada: working hand-in-hand • Coordination by Federal Secretariat • More than 30 departments and agencies engaged to deliver the Games • Issues being managed together range from tax remission to weather services

6. VANOC and The Government of Canada: The numbers (1) • To date, the Government of Canada has contributed: • $290 million for infrastructure projects related to sport and event venues • $20 million to help offset the operating costs of the Paralympic Winter Games • $55 million to establish a Legacy Endowment Fund • $20 million for the Celebration Sites Program and $20 million for Opening Ceremonies • $35 million towards the 2010 Olympic and Paralympic Winter Games Federal Secretariat

7. VANOC and The Government of Canada: The numbers (2) • $24.5 million for the Olympic and Paralympic Torch Relays • $26 million for the Canadian Tourism Commission • $34.55 million for First Nations Olympic Legacy Agreements • $2 million towards the Four Host First Nations Society • $127.6 million (CAD) for federal essential services such as security, immigration, and border services • $7.7 million to support Official Languages • Total funds committed: $662.35 million

8. The Opportunity of the Games • Economic development opportunities • Tourism • Provincial stories • Reshaping the Canadian story • Inspiring a new generation of Canadians

9. Vancouver 2010 Timeline

10. Vancouver 2010 • January 2010Five-week Olympic and Paralympic Cultural Olympiad begins • Torch Relay October 2009 Official lighting ceremony in Olympia, Greece followed by a 45,000 km Canada Tour • February 12 to 28, 2010Olympic Winter Games • March 12 to 21, 2010Paralympic Winter Games

11. Vancouver 2010 The Numbers • 5,500 Olympic athletes and team officials • 1,350 Paralympic athletes and team officials • 80+ Participating countries ― the Olympic Games • 40+ Participating countries ― the Paralympic Games • 1.6 million Tickets available for 2010 events • 25,000 Games volunteers • 75 million Visits to vancouver2010.com • 1.5 billion vancouver2010.com page views • 3 billion Television viewers • 10,000 Accredited media (estimated numbers)

12. CULTURE & CEREMONIES

13. Cultural Olympiad 2010 • 60 Days of Celebration • January 22 – February 28 and March 12 - 21 • 400 free and 350 ticketed performances and exhibitions in 50 Vancouver and Whistler venues • CODE on the Ground • Extensive online and user-generated content on screens • Strong celebration sites connection • 1.75 million attendees in Vancouver/Whistler area • National touring program Olympiade culturelle

14. Programming Vision and Priorities • Extraordinary celebrations with something for everyone • Fine arts and popular entertainment • Excellence, innovation, diversity • Best of BC, Canada and the world • Linguistic duality • Aboriginal participation • Artists with disabilities • Ancient traditions to the cutting edge • Differentiate 2010 Games through our arts and culture Olympiade culturelle

15. Ceremonies • Olympic Winter Games Opening and Closing Ceremonies First time in Olympic Games history the Olympic Opening/Closing Ceremonies will be staged indoors • Paralympic Winter Games Opening Ceremony (BC Place), Closing  Ceremony (Whistler) • Nightly Victory Ceremonies BC Place (Vancouver) • Celebration sites FHFNs, Provinces and Territories, Richmond Surrey, Vancouver, West Vancouver, Whistler

18. VANCOUVER 2010 OLYMPIC TORCH RELAY • Olympia to Athens, October 2009 • Athens to Vancouver • Every Province and Territory • 100+ days of activities and celebrations • Reaching over 90% of the population • Over 1000 communities / places of interest • Up to 200 celebration communities • 115 Aboriginal communities • 45,000 km will be traveled in Canada • 12,000 torchbearers; 300 m each • Showcasing the diversity of the Canadian landscape and culture • Complete range of transport methods • Presenting Partners: Coke and RBC • Supported by: Government of Canada • Signature Supporter: Bombardier

19. Telling our story • Showcase Canada’s people, places and achievements • Create excitement and build momentum for the Vancouver 2010 Olympic and Paralympic Winter Games by producing Torch Relays that engage and inspire Canadians

20. Goals • Raise awareness and build enthusiasm for the relay across Canada • Generate pride in Canada, our people, places and achievements • Create an emotional connection to the Games for those not coming to Vancouver • Create excitement and generate momentum for the Games

21. Creative Pillars Connections Lighting someone else’s fire with your own Inclusiveness Universal access for everyone to experience the torch relay Discovery Shining the light on people, places and achievements that deserve to be seen and shared

22. Community Celebrations • 189 Celebrations (2 daily – evening and lunch) • Celebrating geographic and cultural diversity with regional content • Planned/hosted by communities in consultation with VANOC • Flame arrival and formal content • Partner/sponsor content and activation

23. On the Route CONVOY Escort Runners