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Creative Execution: Art and Copy

Creative Execution: Art and Copy. The role of art and copy in print, radio, and TV advertising. Chapter. 13-3. Chapter 13 Objectives. Describe the roles of artists in the ad business. Explain ad layouts. Explain the role of the copywriter. Outline the creative approval process. Identify the art director's role.

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Creative Execution: Art and Copy

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    1. SplashSplash

    2. Chapter TitleChapter Title

    3. 13-3 Chapter 13 Objectives

    4. 13-4 The Art of Creating Print Ads

    5. 13-5 The Art of Creating Print Ads: Ad Design and Production

    6. 13-6 The Art of Creating Print Ads: Creative and Approval Process

    7. 13-7 The Art of Creating Print Ads: Principles of Design

    8. 13-8 Principles of Design: Which layouts work best? Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand

    9. 13-9 Principles of Design: Which layouts work best? Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand

    10. 13-10 Principles of Design: Which layouts work best? Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand

    11. 13-11 Principles of Design: Which layouts work best? Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand Good design Commands attention and holds it Communicates as much information as possible in the shortest amount of time Makes the message easier to understand

    12. 13-12 The Art of Creating Print Ads: Use of Visuals

    13. 13-13 The Art of Creating Print Ads: Use of Visuals

    14. 13-14 The Art of Creating Print Ads: Use of Visuals

    15. 13-15 The Art of Creating Print Ads: Use of Visuals

    16. 13-16 The Art of Creating Print Ads: Use of Visuals

    17. 13-17 Copywriting and Formats for Print Ads

    18. 13-18 Copywriting and Formats: Headlines and Subheads

    19. 13-19 Copywriting and Formats: Body Copy

    20. 13-20 Copywriting for Electronic Media

    21. 13-21 The Role of Art in Radio and TV: Ad Formats

    22. 13-22 The Role of Art in Radio and TV: Ad Formats

    23. 13-23 The Role of Art in Radio and TV: Storyboards

    24. 13-24 Writing for the Web

    25. 13-25 Creating Ads for International Markets

    26. 13-26 Creating Ads for International Markets

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