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Pennzoil’s Major Business Units. Portfolio by Revenue. Motor oil dominates. Portfolio by Profit Volume. Other dominates (?). Portfolio by Profit Ratio. Portfolio by Capital Outlay . Most spent on Oil & Gas. Portfolio by Asset Efficiency Ratios. OPPORTUNITIES Need for convenience
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Portfolio by Revenue • Motor oil dominates
Portfolio by Profit Volume • Other dominates (?)
Portfolio by Capital Outlay • Most spent on Oil & Gas
OPPORTUNITIES Need for convenience Vehicle complexity Trend toward DIFM Increase in miles driven THREATS Extended drain intervals Leasing cars Escalating land costs Increased competition Industry consolidating Vertical integration Quick Lube Industry
5-Forces Model of Quick Lube Industry • Potential • Entrants • Low capital cost • Brand name oil (?) (-) • Buyers • Low switching • costs • Price sensitive • Suppliers • Commodity • market (+) (-) Rivalry • Marketing • Price Cutting • Substitutes • Do-it-yourself (-)
Bottled Oil Costs (Data from Case) Oil & Marketing dominate
Installed Oil Costs (Data estimated) Labor and Overhead significant
Industry Value Chain Oil Co. Value Chain Buyer Value Chain • Motivations ? • Strategic alternatives ? • Better off ? • Cost of entry ?
Pennzoil Strategic Alternatives Electric, Fuel Cell, or Hybrid Engines? Honda Insight Toyota Prius
VIOC - DIFM Valvoline Bottled - DIY
OPPORTUNITIES Need for convenience Vehicle complexity Trend toward DIFM Increase in miles driven THREATS Extended drain intervals Leasing cars Escalating land costs Increased competition Industry consolidating Vertical integration Quick Lube Industry
5-Forces Model of Quick Lube Industry • Potential • Entrants • Low capital cost • Brand name oil (?) (-) • Buyers • Low switching • costs • Price sensitive • Suppliers • Commodity • market (+) (-) Rivalry • Marketing • Price Cutting (-) • Substitutes • Do-it-yourself
Bottled Oil Costs (Data from Case) Oil & Marketing dominate
Installed Oil Costs (Data estimated) Labor and Overhead significant
Valvoline Strategic Alternatives Electric, Fuel Cell, or Hybrid Engines? Honda Insight Toyota Prius