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Tree Tran 2.009 Orange Team

Tree Tran 2.009 Orange Team Final Presentation December 12, 2005 Outline Customer Needs Solution Competition Customer Feedback Market Financials Customer Needs Saplings weigh 50-450 lbs Difficult to transport, plant, and position in hole Cannot handle tree by trunk

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Tree Tran 2.009 Orange Team

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  1. Tree Tran 2.009 Orange Team Final Presentation December 12, 2005

  2. Outline • Customer Needs • Solution • Competition • Customer Feedback • Market • Financials

  3. Customer Needs • Saplings weigh 50-450 lbs • Difficult to transport, plant, and position in hole • Cannot handle tree by trunk

  4. Solution: TreeTran

  5. Product Comparison

  6. Video & Feedback “I can’t believe I just planted a tree with your device! This is awesome… it is exactly what [CityRoots] is looking for! – Trina Hofreiter, CityRoots “It’s so easy to move around, even with a heavy tree on it.” – East Campus resident

  7. Market Industry size: • $33.5 billion spent in Do-It-Yourself gardening and landscaping • 3 million trees planted privately each year by individuals

  8. Market • Target customers: • landscapers • 1.1 million workers • equipment rental companies • 4000+ nationwide • non-profit organizations that plant trees • 47 major organizations

  9. Tree Tran distributor landscapers equipment rental companies non-profit organizations Business Model

  10. Financials Market Penetration Manufacturing Cost Total cost: $400/unit Price: $1200/unit1500 units/year sold

  11. Financials Profit Growth Year Year Year Year • IRR=25% with $500,000 initial investment • 2nd year break even • 3rd year steady-state: 1500 units/yr sold (2% market) • $270,000 net profit by end of 3rd year

  12. Acknowledgements Course instructor: David Wallace Lab instructors: David Gossard, Doug Vincent Pappalardo staff: Dick Fenner, Joe Cronin, Bob Gertsen, Steve Haberek, Bob Nuttal Team mentors: Ethan Crumlin (MIT), Ben Linder (Olin) 2.009 instructors, TAs, and Maureen Lynch Urban Ecology Institute: Trina Hofreiter (CityRoots) MIT Libraries

  13. References “Community Forest Partnership.” Urban Ecology Institute. http://www.bc.edu/bc_org/research/urbaneco/program/default.html “Community Tree Planting Guide - Time for Trees.” Tree Trust. http://www.na.fs.fed.us/spfo/pubs/uf/treeguidehtm/chapter1.htm#Chapter%201 “How to Plant Trees.” The National Arbor Day Foundation. http://www.arborday.org/trees/video/howtoplant.cfm “Organizations that Plant Trees.” Marshall House. http://www.mhmail.com/Trees.html “Volunteering and Tree Planting.” The National Arbor Day Foundation. http://www.arborday.org/programs/volunteers/textstates.cfm

  14. Tree Planted Too Deep

  15. Tree Tran Load Rating

  16. Tree Tran in Truck Bed

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