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BOB 2010 - 2011

BOB 2010 - 2011. Évaluation intermédiaire Tussentijdse evaluatie. La campagne. RADIO. jeunes. voetbal. Feu d’artifice. Café vrienden. 21 actions de sensibilisation

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BOB 2010 - 2011

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  1. BOB 2010 - 2011 Évaluation intermédiaire Tussentijdseevaluatie

  2. La campagne

  3. RADIO jeunes voetbal Feu d’artifice Café vrienden

  4. 21 actions de sensibilisation • du 10/12 au 14/01/2011 (Ladeuze, Havré, Antwerpen, Geel, Herentals, Peer, Ardooie, Borgloon, Bergen, Sint-Truiden, Dergneau, Mechelen, Leuven, Namur, Roeselare, Puurs, Hasselt) • 918 tests du taux d’alcoolémie I Bob You fieldactionsVolontaires

  5. I Bob You field actions • 12 actions de sensibilisation dans les discothèques • 1700 tests d’alcoolémie (12 discothèques: Hasselt, Antwerpen, Braine-L’Alleud, Menen, Willebroeck, Ohey, Ostende, Esquelmes, Harsin, Glanerie)

  6. Salon de Voiture BXL

  7. LES CHIFFRES

  8. BOB kits entreprises vendus (4.1.11) • Blaastests NL: 11.450  • éthylotest FR: 1800 • Parkeerschijven NL: 2.000 • Parkeerschijven FR: 800  • Displays: 35 • Posters NL: 200 • Posters FR: 40

  9. On line + 25.000 bezoeken

  10. Mediaplan • overview BOB.xls

  11. 69% heeft de meest recente BOB-campagne ‘I BOB you’ reeds gezien of gehoord • 3,6 / 5 score op campagnebeeld 1 • 4,0 / 5 score op campagneboodschap

  12. Op de vraag ‘Hoe vaak bent u de BOB’ antwoorden ze als volgt:

  13. X% kiesteen Bob bij…

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