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GCMMF

GCMMF. Xavier Institute of Management, Bhubaneswar. Introduction. Amul – Taste of India Part and parcel of our lives Several questions that GCMMF faces Time to make complex strategic choices. GCMMF – History. Exploitation by Polson Link to the freedom struggle

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GCMMF

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  1. GCMMF Xavier Institute of Management, Bhubaneswar

  2. Introduction • Amul – Taste of India • Part and parcel of our lives • Several questions that GCMMF faces • Time to make complex strategic choices

  3. GCMMF – History • Exploitation by Polson • Link to the freedom struggle • Accident of history – Dr. Varghese Kurien • Co-operative owned by producers • Provision of world class support services

  4. Continued • Diversification into milk based products • Bridging the gap between demand & supply • GCMMF – Created in 1973

  5. Operations • Simple process • Prompt payments • Three tiered structure • Clear cut division of roles

  6. Business Goals • Fair price to producer • Standardization • Value for money products • High quality orientation • Maintaining & sustaining trust

  7. Diversification Issues • Milk – butter – milk powder • Related and unrelated diversification • Limited success • Competitive strengths and weaknesses

  8. Branding • Iconic Amul girl • Sponsorship of iconic programmes • Taste of India Campaign • Utterly Butterly Delicious • Dhara, Sudh Dhara

  9. Responding to Competition • More customer focused • Total quality management • Management of change initiative

  10. Issues • Supply constraints • Inefficiencies in supply chains for fruits & vegetables • Regulatory issues

  11. Close of Session Thank You

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