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Handout on Prototyping for d.school summer workshop September 2006 Based on Handout for ME377 Winter 2006. PROCESS. Iterate. Understand. Observe. Visualize. Build. Test. ENLIGHTENED TRIAL AND ERROR SUCCEEDS OVER THE PLANNING OF FLAWLESS INTELECT. (Evolution of the eye).
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Handout on Prototyping for d.school summer workshop September 2006 Based on Handout for ME377 Winter 2006
PROCESS Iterate Understand Observe Visualize Build Test
ENLIGHTENED TRIAL AND ERROR SUCCEEDS OVER THE PLANNING OF FLAWLESS INTELECT (Evolution of the eye)
IDEO Sinus Surgery Device Cannibalized Rough & Ugly Prototype
ITERATION • Ideation and experimentation • Understanding of execution risks gained • Serendipity is enabled Build Insight Prototypes • New insights and learning feed into the development process • Options are eliminated • Ideas are clearly expressed • Communication is improved Test • Failure happens • Risk is reduced • Assumptions are challenged • The unexpected is revealed • Non-market forces (politics) are removed from the equation
FAIL EARLY (Cost of failure vs. project time curve)
FAIL OFTEN (Risk vs. iteration curve)
PROTOTYPE ROUGH (Coulter Leys “PlanB”)
PROTOTYPE RAPID (IDEO “surgical tool”)
PROTOTYPE RIGHT (Richard Feynman demonstrates how the Challenger O-ring failed)
PROTOTYPING TIPS CANNIBALIZEBE MINDFUL OF RESOURCESALWAYS BRING PROTOS
PROTOTYPE EVERYTHING (Moon mission)
Golden Rules of Prototyping 1. One question, one prototype 2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't fall in love with your prototype 6. Always build and share more than one prototype 7. Create to provoke and persuade