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Immersive Experiences

An “immersive experience” is when someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity.

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Immersive Experiences

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  1. Immersive Experiences Topic discussion DC 07.08.2015

  2. "Immersive Experience" "Immersive Experience" An “immersive experience” is when someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity. Jane Vita

  3. "Immersion (Virtual Reality)" Immersion into virtual reality is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment. Wikipedia

  4. “In the media psychology literature, presence is defined as the perception of non-mediation - the absence of thoughts about technology that creates the experience.” Total engagement LEAN SERVICE CREATION Sense of presence

  5. Pleasurable and meaningful. Memorable experience worth sharing and that has personal significance. User experience hierarchy of needs model LEAN SERVICE CREATION Emotional engagement

  6. “Our sense of smell is most directly linked to memory.” Seductive interaction design LEAN SERVICE CREATION Other senses

  7. Time seems to go faster... LEAN SERVICE CREATION Sense of time

  8. Special “displays” right in front of your eyes and blocks you out the rest of the world. Total engagement LEAN SERVICE CREATION Immersive technologies

  9. Stories help us engage with our audience. They help us to reach intimacy. They make your content more compelling. LEAN SERVICE CREATION Storytelling

  10. Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Wikipedia LEAN SERVICE CREATION Flow

  11. “You instantly feel like you’re part of something, merging real life with the virtual.” Total engagement LEAN SERVICE CREATION Absorbing the attention

  12. What we can we learn from other industries? LEAN SERVICE CREATION Films, games, TV...

  13. "Immersive Experience" It sounds inviting and, honestly, kind of desirable. Everyone wants to be immersed in interesting web content, and brands are quickly learning how to use that to their advantage. But to succeed, it has to be done well. Matt Petronzio - Mashable

  14. Jane Vita Sr. Service Creator Jane Vita has over 10 years experience in digital services and media, including cross-platform design, digital strategy, digital reputation and performance. She has a visual de- sign background, and holds both a Master’s Degree in Web Design and Master’s in Service Innovation and Design. Jane has helped to create new digital services and transforming existing ones with clients including Nokia, NSN, Volvo, Renault, Marcopolo, Lojas Renner, Positivo Group, Ericsson, Banco do Brasil, Bematech, Gol Linhas Aéreas, Porto Seguro, Nokian Tyres, Honka, Iittala, Stockmman, Viking Line, Safmarine, YIT and ABB. Languages: Brazilian PT, Spanish (Intermediate level) and English. • SD in digital context • User Experience Design • User & Market Research • User Interface Design • Design Thinking • Cultural Issues in SD • VR, IoT and Gestures • Interaction Design • Strategic Design • Rapid Prototyping • Information Architecture • Gamification • Digital Reputation development • Web analytics @janevita jane.vita@futurice.com futurice.com/people/jane-vita fi.linkedin.com/in/janevita

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