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Use of Digital Printing Larry Hoffman, Dow Jones

Use of Digital Printing Larry Hoffman, Dow Jones. Chicago, Illinois Hyatt Regency September 7, 2013. Dow Jones Interest in Digital. . In a word…YES!. Why digital will work for The Wall Street Journal. Technology and concept proven by Dow Jones in Kyoto 1 year test on TKS LETLEADER press

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Use of Digital Printing Larry Hoffman, Dow Jones

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  1. Use of Digital Printing Larry Hoffman, Dow Jones Chicago, Illinois Hyatt Regency September 7, 2013

  2. Dow Jones Interest in Digital . • In a word…YES!

  3. Why digital will work for The Wall Street Journal • Technology and concept proven by Dow Jones in Kyoto • 1 year test on TKS LETLEADER press • 800 to 1,000 copies per day • pagination • same day delivery not reachable from Tokyo printer • Service to Remote Area • low Waste • upgraded edition coverage • consistent quality for small runs • USPS changes…?

  4. Its About Logistics

  5. Early editions…furthest markets…lowest volumes 170+ US markets with 1 to 1,000 Journal and Barron’s copies MarketsWSJBarron’s 1-100 copies                                   21             970             300 100-1,000                                     155        71,850          6,500 1,001-10,000                                 123       437,800        68,425

  6. Large Service Areas • wide open spaces • early editions • long truck runs • 328 delivery markets • 139 postal entry points • Europe & Asia look the same…large areas!

  7. Logistics…planes…trains & automobiles • Trains, planes and buses in Asia and Europe. US Operations • 310 individual truck routes in the US. • 7 airlines…Newspapers make expensive passengers… • Heavy • Low priority • Long security lead times • Schedules change…

  8. European Example… • Germany – 1 plant • 11 Countries! • 13 cars, vans or truck • transportation to two airports • newspapers on 5 flights

  9. What is stopping us? Equipment in the field! • Dow Jones and News Corp may own and operate inkjet presses in select markets. • The Wall Street Journal will take advantage of inkjet machines as they are installed. • Core customer concept…volume very day!

  10. Conclusion….. Yes inkjet has a future with Dow Jones.

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