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Differences in Management

Differences in Management. Jonathan Tan (16) Zheng Chengzhi (25) Edward Tan (17). Content. Google Lenovo Apple Weaknesses and Strengths Google Market Share – UK and US Apple (Macintosh) vs Lenovo: US Market Share Apple vs Lenovo (Smartphone): China Market Share Action Plan

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Differences in Management

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  1. Differences in Management Jonathan Tan (16) ZhengChengzhi(25) Edward Tan (17)

  2. Content • Google • Lenovo • Apple • Weaknesses and Strengths • Google Market Share – UK and US • Apple (Macintosh) vs Lenovo: US Market Share • Apple vs Lenovo (Smartphone): China Market Share • Action Plan • References

  3. Google • Google – 67% of unprecedented market share,  $14.10 billion in revenue, $2.74 billion in operating income for Q3 • Google reported $14.10 billion in revenue, $2.74 billion in operating income for Q3

  4. Lenovo • Lenovo—15.6% of Global PC Market, it’s highest recording so far, with a net profit of 162 mil USD in Q2 (2012/2013) • Lenovo net income reached $162 million USD, Revenue hit a record $8.7 billion in Q2.

  5. Apple • Apple – 25% of Computer Market, 22% of phone; Q4 $36 billion in revenue, $8.2 billion net profit • Apple posted quarterly revenue of $36.0 billion and quarterly net profit of $8.2 billion for Q4

  6. Lenovo’s weaknesses and strengths Weaknesses: • Lack of diversification – Apple and Google owe their success to its diversified range of products… • Focus on value, not price Strengths: • Dominance in the PC market for Q3’12 is a testament to the success of the “Protect and Attack strategy”. • Smartphone sales in China should continue: long-term investment to “protect”.

  7. Google Market Share – UK & US • In an article published today on Search Engine Watch, Google’s market share in the UK has eroded to 88% • Due to competition from Bing, Yahoo • 21st Nov 2012 – Google accounted for 66.9% of internet searches in the US, according to Search Engine Watch • Rise of Bing as Microsoft’s default search engine

  8. Apple vs Lenovo: Market Share – US • Based on Q3’12 results, Apple had 13.6% market share in the PC sector • In contrast, Lenovo had 8.9% market share • Lenovo is the only company among the top 5 vendors in the US to increase sales during this period; other vendor sales dropped due to the set release date of Windows 8 at that time Conclusion: Lenovo should ride on the wave and make use of this sales growth to expand, while other companies try to recover sales. (overtaking HP)

  9. Apple vs Lenovo: Market Share - China • Q3’12 – In the smartphone sector, Lenovo remains as the top vendor in China (despite making losses), with a market share of 15% • Conversely, Apple sold half as many smartphones as Lenovo, with a market share of 6.9% in the same quarter. Conclusion: Lenovo should remain ahead of the game in its base (China). Continue to develop the “Protect and Attack” strategy.

  10. Action Plan • Continue to attend business trainings by management consultancies (like ourselves) • Take advantage of the knowledge of the East and West (IBM’s Personal Computing Division and Legend Holdings), stay ahead of the game by expanding headquarters. Cultural Exposure… • Adopt the 20% rule for the R&D division of the company. Increase labs… • Follow Apple’s emphasis on visionary leaders • On the other hand, the 4P’s must remain (Plan, Perform, Prioritize, Practice)

  11. References • http://news.lenovo.com/article_display.cfm?article_id=1643 • http://www.engadget.com/2013/01/22/google-announces-q4-2012-earnings/ • http://www.engadget.com/2012/10/25/apple-q4-2012-earnings-35-97-billion-in-revenue-8-67-eps/ • http://siliconangle.com/blog/2012/10/11/lenovo-overhauls-hp-as-1-pc-maker-unveils-three-hybrid-laptoptablets/ • http://searchenginewatch.com/article/2238255/Google-UK-Search-Market-Share-Dips-to-Lowest-Level-in-5-Years-88 • http://searchenginewatch.com/article/2226212/Google-Smashes-U.S.-Search-Market-Share-Record-Closes-in-on-70 • http://www.gartner.com/newsroom/id/2194017 • http://online.wsj.com/article/SB10001424127887323751104578148101632906788.html • http://www.bts.com/client-success/featured-case-studies/lenovo.aspx

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