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Who Owns a Non Profit? • A non profit is technically owned by the community at large. Since it is given a tax free status (primarily) a Board of Directors is set up to ensure that the non profit is meeting the Articles of Incorporation, Bylaws and the stated mission of the entity.
Who are a Non Profit’s Customers? • The Board of Directors • The clients served by the agency • Parents/caregivers/family/friends • Licensing/Human Rights Agencies • Referral agencies • Business partners • Funding partners • The community
How do you meet the needs of customers who often want very different and sometimes opposing things?
How Does 212 Apply to Customer Service? • What’s the one degree of difference that could separate you from your competition? • What’s the one degree of difference that could change your life personally? • What’s the idea that or plan that you’ve been thinking about but have been too busy to implement?
How do you Create a Lasting Experience? • Call back on the same day when possible. Let the customer hear your smile over the phone • If you’re leaving a message, even if the person knows you, leave your call back number and other details • Create clear communications • Email etiquette • Follow through…create something that’s memorable
Putting the 212 Principle into Action • Setting a standard for yourself and your team • Define your customers • Define customer service excellence • Phone contacts • Personal contacts • Email contacts • Community relations/relationships
What to do Next… • Buy the Book, 212 Degrees by Sam Parker • Make a list of what you want to accomplish • Set realistic targets with dates attached • Set milestones…and measure them! • Create tangible rewards • Talk to yourself as if you’ve already achieved the goals that you want • Over communicate your vision and standards • Sow the seeds today for the tomorrow you want!