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GrassRoutes

GrassRoutes.info. Andrew Cassy Adastral Park Travel Plan Manager. Grass Routes The Adastral Park Travel Plan. Objectives Targets Deliverables Results What next?. What is Adastral Park?. Reduce single car occupant trips

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GrassRoutes

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  1. GrassRoutes.info Andrew Cassy Adastral Park Travel Plan Manager

  2. Grass Routes The Adastral Park Travel Plan • Objectives • Targets • Deliverables • Results • What next?

  3. What is Adastral Park?

  4. Reduce single car occupant trips Improve conditions & number of journeys for walking, cycling and public transport Increase proportion and efficiency of business trips made by sustainable modes Reduce the need for commuting and business trips Increase the proportion of visitors travelling by sustainable modes Improved health and well being of staff through more healthy travel options Improving the environmental standards Support the vision of a truly 21st Century sustainable site development. Travel Plan Objectives

  5. Baseline data

  6. Short term (2010/11) 5% reduction in SOV 1% increase in sustainable modes Indicative % change per mode +25% Walkers +14% Car share +9% Bus +8% Cyclists +4% Teleconferencing -8%Single occupant vehicles Long term (2012/13) 10% reduction in SOV 2% increase in sustainable modes Indicative % change per mode +50% Walkers +29% Car share +18% Bus +15% Cyclists +9% Teleconferencing -16% Single occupant vehicles Targets (BT staff only)

  7. 37 Key Measures • Info & incentives = 13 • Bike & walking = 13 • Car related = 4 • Public transport = 4 • Smarter working = 3

  8. Progress to date… • Dedicated Travel Plan Manager • Launched Travel Plan + ongoing promotions • New GrassRoutes.info website • Travel information stand in hub • Automated video traffic census counting trial • Priority parking scheme - 140 spaces • BTcarshare.com - 347% growth local registrations • Cycle maintenance & road training events • Established the local Sustainable Travel Forum

  9. Traffic census (actual count) (7.30-9.30am)

  10. Traffic census (% of modes)

  11. 2008 Annual survey results (% BT responses) – just 5 months after launch

  12. 2008 Annual Survey Highlights (BT Responses vs targets) - Early Shifts in Behaviour Priority Parking More Flexiworking ? Improved Facilities 2 year SOV target 2 year target 4 year target

  13. Analysis of change in travel behaviour (2008) 11% of all responses had changed travel behaviour

  14. Analysis of future change in travel mode (2008) 12% of all responses (162) planned change in travel mode

  15. Benefits • LAUNCH DAY – Wed 18 June 2008 • 116 fewer cars on site • 3,000 less commuter miles on day • 1,000 Kg Co2 reduction • First 90 days (Phase1) • Sustained 15% decrease in vehicles (on average) • 211,000 commute miles reduction(approx £23,000+ in fuel costs saved for the individuals*) • 70,601 Kg Co2 saved

  16. Lessons Learnt • NUDGE - small changes can make a BIG difference • But, not all incentives work • Information. Information. Information. • Radical, step changes need disincentives

  17. What next…? • Train Station Shuttle bus –started trial service… • Get Personal – Get Moving (Personal Travel Plans) • New locker & drying rooms – Male & Female • Additional cycle capacity • Electric pool-bike trial • Step change in public transport service / promo

  18. Any Questions?

  19. Distance travelled by mode (2008 survey)

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