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Terravita Sp z o.o.

Terravita Sp z o.o. A few words about Terravita. Established 1990 Currently employing around 1100 people Its core business is the production and distribution of chocolate and confectionery products Delevoped three own brands – Terravita, Rola and Choko King. A few words about Terravita.

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Terravita Sp z o.o.

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  1. Terravita Sp z o.o.

  2. A few words about Terravita • Established 1990 • Currently employing around 1100 people • Its core business is the production and distribution of chocolate and confectionery products • Delevoped three own brands – Terravita, Rola and Choko King

  3. A few words about Terravita • Annual turnover over € 50 mln • Present in all supermarkets in Poland, e.g. Ahold, Metro, Auchan, Carrefour, Hit, Tesco • Private label for TESCO, METRO (REAL + MAKRO), CARREFOUR, REMA 1000, AHOLD • We are the biggest private label chocolate manufacturer in Poland

  4. Samples of private labels

  5. TIP – REAL POLAND

  6. TESCO POLAND

  7. ARO – MAKRO CZECH REPUBLIC

  8. KING – CUSTOMER IN CROATIA

  9. CORZO – CZECH REPUBLIC

  10. WALZER – HUNGARY

  11. Terravita as the leader in private label chocolate tablets in Poland TURNOVER FOR THE YEAR 2004 - € 3.8 MLN

  12. Terravita’s quality

  13. Quality of Terravita’s products is confirmed by panel sensory tests performed by UNILEVER in January 2003

  14. Products tested • Goplana with wholehazelnuts, • Wawel “Jagielońska” with crumbled hazelnuts, • Wedel milk chocolate withcrumbled hazelnuts,

  15. Products tested • Nestle Classic withcrumbled hazelnuts, • Alpen Gold “Nussbeisser” with wholehazelnuts, • Cadbury “Whole Nut” with wholehazelnuts,

  16. Products tested • Terravita milk chocolate with wholehazelnuts, • Lindt milk chocolate withwholehazelnuts, • Milka milk chocolate withcrumbled hazelnuts,

  17. Evaluated critieria • Colour • Consistency • Taste • Fragrance

  18. Results

  19. Terravita’s ranking • Terravita is ranked as the third best in terms of total score just after Goplana and Alpen Gold but before Lindt, Cadbury, Milka, etc. • It was evaluated as the best as far as taste is concerned. • It is the second best in the category of colour only after Alpen Gold.

  20. Terravita as sponsor of local and international events

  21. Events sponsored by Terravita • Sponsor of the Polish Artists Soccer Team

  22. Events sponsored by Terravita • One of the sponsors of OLIMPIA POZNAŃ (Polish First League Women’s Basketball Team) • One of the sponsors of Lech Poznań (First league soccer team)

  23. Events sponsored by Terravita • Sponsor of Winter Universiade 2001 in Zakopane

  24. Events sponsored by Terravita • Terravita-Aral Rally Team

  25. Events sponsored by Terravita • One of the sponsors of CSIO equestrial competitions in Poznań

  26. Events sponsored by Terravita • Supporter of Polish Red Cross

  27. Advertising activities

  28. TV commercials

  29. Success of our comercials Our commercial with a dancing cow was twice voted the best TV commercial on Polish TV.

  30. We are IS0 9001: 2001 and HAACP certified

  31. Sales volume in kg, Total Poland Our production of chocolate tablets About 50% of P.L.

  32. Chocolate - Sales value in PLN, Total Poland Nov- Dec 2004

  33. Christmas Products - Sales value in PLN, Total Poland

  34. Easter Products - Sales value in PLN,Total Poland

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