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TIM-Online  Presentation DISCOP 2004

TIM-Online  Presentation DISCOP 2004. Budapest, 25/06/2004. Services KlapperCom/ActiveReaction (www.klappercom.nl/www.activereaction.com). Research & Development Real-time data collection & reporting Hosting encrypted videostreams TV tracking TV benchmark studies Pilot testing

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TIM-Online  Presentation DISCOP 2004

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  1. TIM-Online PresentationDISCOP 2004 Budapest, 25/06/2004

  2. Services KlapperCom/ActiveReaction(www.klappercom.nl/www.activereaction.com) • Research & Development • Real-time data collection & reporting • Hosting encrypted videostreams • TV tracking • TV benchmark studies • Pilot testing • Panel management • Analysis & Consultancy

  3. What is TIM-Online? • TV ImpactMeter-Online • Revolutionary interactive tool • Real-time capture audience feedback • Useful applications: • Research (quality, predictability, brand perception) • Integrated part of interactive TV concept

  4. Mobile interactivity • Current mobile phone interactivity: • Use (sequences of) stills (MMS) • UMTS early stages • Current TV viewer interactivity: • SMS and phone-in based programmes • Interactive teletext (BBCi)

  5. TIM-Online interactivity • Real-time audience feedback via: • Broadband Internet • Personal Digital Assistants • Mobile phones (in development)

  6. TIM-Online: New TV concept • Technology used in programme content • Real-time interactivity with viewers: • Live broadcasts / Talk shows • Current affairs / Political debates • Magazines • Confrontainments • Screen testing • Talent scouting (Idols, Starmaker)

  7. Live image poll

  8. Research set-up TIM-Online • Representative panel sample • Secured log-in • Rating of audiovisual material: • Videostream • TV (live) • CD-ROM • Dynamic online survey • Reporting of data

  9. User TIM-Online

  10. Users TIM-Online

  11. Technical requirements • Windows computer • Windows Media Player 9 • Internet access • TIM-Online software

  12. Management reports • Real-time response analysis • Survey results analysis • Qualitative response analysis • Conclusions • Recommendations • Data Analyser license

  13. Data Analyser interface • Reporting & commissioning tool • Real-time responses run simultaneously with visual content • Case study: MTV - The Trip • More information on: • Www.activereaction.com & • Www.klappercom.nl

  14. For whom? • Concept developers • Plug in audience feedback • TV channels/producers • Pilot, quality en predictability • Buyers and sellers • Feedback instrument • Advertisers • Product placement en brand recognition • Film studios • Trailer testing

  15. Why TIM-Online? • Proven reliable concept • Broadband market rapidly expanding • Real-time interactivity with large groups • Revolutionary technology • Risk reduction • Enhance predictability • Fast reporting • Tool for new interactive TV formats

  16. Example TIM-Online test:TF1 La Ferme Célébrités

  17. Thank you

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