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Real-World Content Management

Real-World Content Management. Jeremy Vibert Information & Business Services Manager. TRADA’s Aims. To grow and maintain markets for timber and timber-based products To provide a competitive advantage for our corporate members We achieve this by providing information to specifiers.

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Real-World Content Management

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  1. Real-World Content Management Jeremy Vibert Information & Business Services Manager

  2. TRADA’s Aims • To grow and maintain markets for timber and timber-based products • To provide a competitive advantage for our corporate members • We achieve this by providing information to specifiers

  3. New membership income from 01/01/04

  4. Home page

  5. Library

  6. Species Guide

  7. Bookshop admin

  8. Directory admin

  9. Sales enquiries for members

  10. Free user registrations

  11. User Registrations by Sector

  12. Market Research

  13. Click-through Analysis

  14. What are people searching for?

  15. What are people seeking in the directory?

  16. Statistics summary in tabular...

  17. …and graphical styles

  18. Detailed Website Stats

  19. Lessons learned in developing the website

  20. Specification phase • Write the business plan • What are business objectives? • How will success be judged? • Financial forecast • How will project be managed? • Develop website features list • What areas will the site have? • What will people be able to do there? • What benefits are there for (a) the association and (b) site visitors? • How will members gain benefit?

  21. Specification phase • Develop a functional specification • Defines in detail how your website will operate • Written in plain English - should be understandable to all stakeholders • Ensures business process issues are resolved up front • Forms the basis of the contract with the IT developer • Define specific standards compliance, browser support, accessibility requirements etc • Prevents ‘scope creep’

  22. Content preparation • All areas of the site need content • old info needs updating • new info needs writing • writing for the web needs different style • Consider resource needs • news must be updated regularly • enews

  23. Web listing on Google

  24. Syndicating the askTRADA concept

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