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MAY 2019

MAY 2019. PROGRAM VISION: MAY IS OREGON WINE MONTH. Partner with the Oregon brands in your portfolio to transform May into Oregon Wine Month. Take advantage of: Oregon portfolio programming collaboration A concentrated period of increased market support

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MAY 2019

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  1. MAY 2019

  2. PROGRAM VISION:MAY IS OREGON WINE MONTH Partner with the Oregon brands in your portfolio to transform May into Oregon Wine Month. Take advantage of: Oregon portfolio programming collaboration A concentrated period of increased market support Oregon Wine Board resources such as printed and shipped POS and other marketing support

  3. HOW IT WORKS INCREASE IN CONSUMER AWARENESS AND SALES

  4. WHY OREGON?1. DRIVE REVENUE WITH A GROWING CATEGORY Higher average bottle prices result in greater profit per bottle Oregon’s top three varieties have been increasing in popularity across the U.S., producing overall volume growth that outpaces other regions Average Bottle $ Price (750mL) Retail Volume % Growth (2017 vs 2016) 17.4% $16.13 $9.87 $6.82 -1.4% -0.1% Source: Nielsen Total U.S. All Outlets xAOC + Liquor Plus, 52 w/e 12-31-2017

  5. WHY OREGON?2. SELL HIGHLY ACCLAIMED WINES Oregon's value for money shines when compared to wines of similar quality from other top regions. 20% 1% Oregon’s share of domestic wine production Oregon’s share of Wine Spectator’s 90+ scores on domestic wine from 2015 - 2017

  6. WHY OREGON?3. GIVE THE PEOPLE WHAT THEY WANT Affluent wine drinkers like Oregon wine, but cite visibility, availability and awareness as top barriers to purchase. Oregon Wine Month is the perfect opportunity to make new Oregon placements and support them with added programming. Source: Full Glass Research, Wine Opinions Panel, December 2016

  7. INTRODUCING OREGON WINE MONTH The spring is an exciting time in Oregon! Wine country begins to wake up in April with bud break, less rain and warmer temperatures. By May, we’re ready to party. Oregon Wine Month celebrates the kickoff of the growing season and our favorite time of year.

  8. OREGON WINE MONTH: WHAT’S ON OFFER? NATIONALLY AVAILABLE: Digital graphics for customization available by Feb 1Learn Oregon: Online Oregon Wine Trade Education OWM printed POS shipped to distributor warehouse by April 1 An Oregon wine getaway sweepstakes program for consumers NYC & BOSTON EXCLUSIVE: Cash & Coat Incentive for largest Oregon wine distributorsOregon Wine Trail / Pinot in the City event for trade, media and consumers

  9. POS MATERIALS: ON-PREMISE OREGON BY THE GLASS SPECIALS Argyle 2011 Vintage Brut $7/gl Phelps Creek 2013 Estate Pinot Gris $7/gl Stoller 2012 Reserve Chardonnay $8/gl Brandborg 2011 Benchlands Pinot Noir $8/gl Winderlea 2012 Dundee Hills Pinot Noir $9/gl Seven Hills 2012 Cabernet Sauvignon $9/gl CHECK PRESENTER INSERTS TABLE TENTS MENU TEMPLATES

  10. POS MATERIALS: OFF-PREMISE BOTTLE NECKERS CASE CARDS & POSTERS SKEWER CARDS

  11. CONSUMER SWEEPSTAKES PROMOTION One grand prize winner and guest will spend several days and nights in the vineyards, the kitchens and the company of some of Oregon’s most acclaimed winemakers, chefs and craftspeople for an immersive celebration of Oregon’s wine and food bounty. Sponsored by the OWB Incorporated onto POS Supported by digital campaign in participating markets

  12. OREGON WINE EDUCATION Learn Oregon is a 4-week Oregon wine online education curriculum developed by Bree Boskov MW to train trade members to sell Oregon wine confidently: A multi-media curriculum will feature video, presentations and maps covering the most important topics in Oregon wine delivered in bite-sized segments Delivered via email throughout March with the opportunity for users to win weekly prizes and giveaways Will culminate with a 45 minute live (and recorded) webinar lead by Bree Boskov MW

  13. 2019 TARGET MARKET:NEW YORK CITY

  14. CASH & COAT INCENTIVE IN NYC OWB will be offering a sales incentive for reps at up to 5 distributors of Oregon wine in NYC. Each distributor package includes: Grand Prize: $300 cash and a premiumColumbia Sportswear Oregon Wine raincoat Runner-Up: $150 cash The Fine Print: To be eligible, distributor must represent at least 10 Oregon brands or 50 Oregon SKUs, submit a promotional plan for Oregon Wine Month and commit to sharing results. The OWB will work with each distributor individually to set sales requirements that make sense for their portfolio. Sign up to be considered for the Cash & Coat Incentive by filling out the commitment form on the Oregon Wine Month toolkit. EXAMPLE

  15. OREGON WINE TRAIL: NEW YORK CITY On May 6, 2019, we’re hitting the trail with 50 Oregon wineries and a handful of friends for a grand happening of Oregonian wine, food and personality. Event will include: Trade Master Class Trade and Media Tasting Ticketed Consumer Tasting Invite your reps and buyers for a afternoon of education, diverse wines from around Oregon and some unexpected surprises.

  16. 2019 TARGET MARKET:BOSTON

  17. CASH & COAT INCENTIVE IN BOSTON OWB will be offering a sales incentive for reps at up to 5 distributors of Oregon wine in Boston. Each distributor package includes: Grand Prize: $300 cash and a premiumColumbia Sportswear Oregon Wine raincoat Runner-Up: $150 cash The Fine Print: To be eligible, distributor must represent at least 10 Oregon brands or 50 Oregon SKUs, submit a promotional plan for Oregon Wine Month and commit to sharing results. The OWB will work with each distributor individually to set sales requirements that make sense for their portfolio. Sign up to be considered for the Cash & Coat Incentive by filling out the commitment form on the Oregon Wine Month toolkit. EXAMPLE

  18. PINOT IN THE CITY: BOSTON On May 2, 2019, Willamette Valley Wineries Association will be hosting Pinot in the City Boston. Event will include: Trade Master Class Trade and Media Tasting Ticketed Consumer Tasting Invite your reps and buyers for a afternoon of education, wines from across the Willamette Valley.

  19. SUMMARY: WHAT’S ON OFFER? NATIONALLY AVAILABLE: Digital graphics for customization available by Feb 1Learn Oregon: Online Oregon Wine Trade Education OWM printed POS shipped to distributor warehouse by April 1 An Oregon wine getaway sweepstakes program for consumers NYC & BOSTON EXCLUSIVE: Cash & Coat Incentive for largest Oregon wine distributorsOregon Wine Trail / Pinot in the City event for trade, media and consumers

  20. OREGON WINE PARTNERSHIP Partner with your Oregon wineries to make Oregon Wine Month successful: Place focus across entire portfolio on Oregon Put participating Oregon brands on quota for May Partner with the brands on sales incentives Retail programs planned and sold in advance

  21. DISTRIBUTOR COMMITMENT FORM By Feb. 1, sign the Distributor Commitment Form on the Oregon Wine Month Toolkit to receive communications about ordering POS and other key programming information.

  22. INTERESTED IN MORE OREGON WINE INFO? Visit trade.oregonwine.org for stats, maps, facts and more, including customizable presentations for your sales calls.

  23. LET’S SELL MOREOREGON WINE TOGETHER

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