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Although some marketing methods are becoming outdated in today’s marketplace, marketing in a traditional sense has not changed much over the years. Only the medium’s we use to market with. With today’s fast-paced and instantly gratifying environment online, it is now your responsibility as a business to deliver your message to your target market quickly and clearly.
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HOW MANY TYPES OF SEO HOW MANY TYPES OF SEO PRACTICES EXIST IN THE PRACTICES EXIST IN THE DIGITAL WORLD? DIGITAL WORLD? Created By: Urvi Patel
What are the types of SEO techniques What are the types of SEO techniques you can employ you can employ? ? The SEO practices adopted by marketers can be broadly classified into two categories i.e White White hat hat SEO SEO and Black Black hat hat SEO SEO. . But what does each of these mean? let’s find out.
White hat SEO White hat SEO Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages. The white SEO practices strictly abide by the Google’s guidelines for SEO. The White hat SEO is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach. optimization and
Black Hat Black Hat SEO SEO As obvious as the name suggests, Black hat SEO includes the practices weaknesses and loopholes algorithms in order to rank higher in the search engine result pages. These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practaices under the label Black hat SEO are considered to be illegitimate. The wholesome level of Black hat SEO is very low and if you ask a person who works as a spam cleaner on search engine result pages he would probably declare the wholesome level to be zero. that aim in at finding Google’s the The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t vouch for. The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine research pages. Thus, we can conclude that the rankings achieved through the Black hat SEO techniques are short lived.
Gray Gray Hat Hat SEO SEO ■ Apart from a Black Hat SEO And White Hat SEO, there exists Gray Hat SEO as well that includes bits from both white and black hat SEO. The Gray Hat SEO mainly came into practice because of the pressure from the clients to receive results they have been paying for. The third party companies have an extra inclination towards these mixed practices forming the Gray Hat SEO.
What are the various What are the various types of currently prevailing in the Market currently prevailing in the Market? ? types of SEO SEO There are various types of SEO techniques adopted by marketers all over the world as an attempt to mark their online presence. However, the major types of SEO that can be used to classify the SEO practices undertaken by the marketers include On- page and Off- page SEO. We have here divided the SEO practices into two categories: On- page and Off-page SEO. But what does each of these terms mean?
On On- -page SEO and off page SEO and off- -page page SEO SEO ■ On On- -page page SEO published. Simply put, the tasks that help optimize a given page such that it appears higher on the Search engine result pages. The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content. Off Off- -page page SEO SEO: : Refers to the activities that are performed on a page after it goes live on the web. The activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page SEO. SEO: : Refers to the activities that are carried out on the page that is to be ■
Types of on Types of on- -page and off page SEO page and off page SEO techniques techniques On On- -page SEO page SEO Backlinking Backlinking By giving backlinks to credible sites, the authority of a site increases. A backlink refers to giving the source of the site that was been referred to quote a particular information. Giving a backlink to a site that has a higher search engine ranking enables you to have a better level of credibility according to the Google’s algorithms and even the SEO Yoast recommended by WordPress. Also, if you give multiple backlinks to an authoritative site, there are chances that you are able to convince them in the future to give your site a backlink as well. Such a reciprocative action would do wonders for your site’s traffic.
Infusing keywords in order of priority Infusing keywords in order of priority If you are a Digital Marketer, you probably are already aware of what is meant by infusing keywords. But what do I exactly mean when I say infusing keywords in order of priority? well in the assigned keywords as well there are sub categories: primary keywords and secondary keywords. As the name suggests, both these categories are differentiated by the order of priority. The primary keywords must occur at least 8-15 times in a content that is 1500-2500 words long. At the same time, all the provided secondary keywords must occur at least once in the entire content. The Google’s spiders when crawl into the content posted by you gain knowledge of the context of the content through these keywords. Thus, as suggested in the Google’s algorithms, the primary and the secondary keywords must be infused accordingly in the content to help Google understand better what is the content all about.
Meta tags, meta description, alt attributes Meta tags, meta description, alt attributes The meta tags, meta description, and alt attributes are an important part of the on-page SEO. The meta tags mainly comprise of the secondary keywords in the content. The meta tags help Google to read the content better and lets the search engine know the context of the content that is been posted on the web. If you publish your blogs through WordPress, you must make it a rule to include your primary keyword in the alt text of the images. The screen readers for the blind users use the alt text to read out what is in the image. Thus, it is must be noted that in the absence of alt attributes the reader may simply ignore the image or get stuck there.
SEO SEO Yoast Yoast for WordPress for WordPress After you are done with writing your blog, it is suggested that you must always refer to the SEO Yoast provided by WordPress to improve the overall quality of the blog. The SEO Yoast presents you the key elements that help you to optimize your blog such that it appears at a notable position in the search engine result page. Image Image SEO SEO Image SEO is another way of optimizing the website or the landing pages in specific. An optimized image will appear in the searches made for images on Google. When the user clicks on the link to go to the original source of the image, the user is redirected to your website. Thus, gaining your website traffic. Images are an important component of any website, thus, must be optimized.
Internal linking Internal linking The internal links are the links of the blogs previously published or the landing pages of the website. The idea behind interlinking is redirecting the user from one page to the other page of the website. This is an attempt to retain the user. H tags H tags Using the Heading tags ensure that the Google takes notes of the headings used by you on the blog. Thus, the H tags must be used to make your blog visible in the SERPs for those particular words. It is also suggested that secondary keywords and the primary keywords in the sub-heads. you use the
URL structure URL structure You must adjust the URL according to the primary keyword, doing so would make the visibility of your blog higher. This works in a format that when a user makes a search with a particular keyword if the URL of your blog contains that keyword, the probability of Google showing your blog is quite high. Also, you must make a deliberate attempt to eliminate all the numbers from the URL that might just appear automatically.
Off Off- - page page SEO SEO As explained above, the off-page SEO deals with the promotion of the content post publishing. Some of the most important and most common off- page SEO practices include the following.
Sharing Sharing If you think it’s ok to publish a blog and not share it on your social media handles or other connectivity apps that inform people what are you up to. Some of your friends might actually look forward to investing time in your work. Again you don’t know how many people the post may reach through your social media handle. And if the post appears relevant to them, there’s an even higher possibility that they may share it on their profile or the connectivity apps they use in their daily routine. Commenting Commenting As you might have noticed on Facebook, the posts that are been commented upon automatically appear in the news feed. Same is the case with search engines, the blogs or the posts that receive engagement in the form of sharing and commenting.
Liking/ star rating Liking/ star rating Liking works just the same as commenting and sharing. The more the number of likes and star ratings on a post, the better is the credibility of that post according to Google. The star ratings especially work as reviews for a particular blog, for both the audience and Google, the star ratings are a means of reviewing the blog. Answer queries Answer queries- - be responsive be responsive Your potential consumer would put up questions every now and then. Putting up questions signifies only one thing that your audience is interested in what they are reading. So, there’s a reasonable chance that if you answer their questions you would be able to maximize their interest and crack a sale along with building engagement which is obviously very crucial to your online existence.
Develop Develop a personal touch with the target audience a personal touch with the target audience The off-page SEO has several elements that allow you to develop a personal touch with the users. While you reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch with the audience. the more personally you connect with the audience, the more familiar the audiences would feel with your brand. Develop a personal touch with the target audience Develop a personal touch with the target audience The off-page SEO has several elements that allow you to develop a personal touch with the users. While you reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch with the audience. the more personally you connect with the audience, the more familiar the audiences would feel with your brand.
