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Microsoft. Joshua Abshire. Table of Contents. Industry About the company Current strategies Social Responsibilities Financials SWOT analysis Conclusion. Industries . Software Operation systems Microsoft Office ERP. Industries . Software Operation systems Microsoft Office ERP
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Microsoft Joshua Abshire
Table of Contents • Industry • About the company • Current strategies • Social Responsibilities • Financials • SWOT analysis • Conclusion
Industries Software • Operation systems • Microsoft Office • ERP
Industries Software • Operation systems • Microsoft Office • ERP Technology • Xbox • Tablets • PC peripherals
Industries Software • Operation systems • Microsoft Office • ERP Technology • Xbox • Tablets • PC peripherals Online services • Hotmail • Skype • Bing
Industries Competition Software • Operation systems • Microsoft Office • ERP Technology • Xbox • Tablets • PC peripherals Onlineservices • Hotmail • Skype • Bing • Software • Apple, Canonical, Google • Open Office, Libreoffice • SAP, Oracle
Industries Competition Software • Operation systems • Microsoft Office • ERP Technology • Xbox • Tablets • PC peripherals Onlineservices • Hotmail • Skype • Bing • Software • Apple, Canonical, Google • Open Office, Libreoffice • SAP, Oracle • Technology • Sony, Nintendo • Apple, Amazon • Logitech
Industries Competition Software • Operation systems • Microsoft Office • ERP Technology • Xbox • Tablets • PC peripherals Onlineservices • Hotmail • Skype • Bing • Software • Apple, Canonical, Google • Open Office, Libreoffice • SAP, Oracle • Technology • Sony, Nintendo • Apple, Amazon • Logitech • Onlineservices • Gmail, Yahoomail • Google Talk, Facetime • Google, DuckDuckGo
About the company • History • Ownerships • Subsidiaries • Brands & products • Global presence and locations
History • First thought up by Bill Gates and Paul Allen at Harvard in 1975
History • First thought up by Bill Gates and Paul Allen at Harvard in 1975 • Formed in Albuquerque, NM in 1975
History • First thought up by Bill Gates and Paul Allen at Harvard in 1975 • Formed in Albuquerque, NM in 1975 • Went international with a Japanese branch in 1978
History • First thought up by Bill Gates and Paul Allen at Harvard in 1975 • Formed in Albuquerque, NM in 1975 • Went international with a Japanese branch in 1978 • Launched first OS in 1980 called Xenix
History • First thought up by Bill Gates and Paul Allen at Harvard in 1975 • Formed in Albuquerque, NM in 1975 • Went international with a Japanese branch in 1978 • Launched first OS in 1980 called Xenix • In 1986 launched Windows Office
History • First thought up by Bill Gates and Paul Allen at Harvard in 1975 • Formed in Albuquerque, NM in 1975 • Went international with a Japanese branch in 1978 • Launched first OS in 1980 called Xenix • In 1986 launched Windows Office • In 2000 Microsoft changed CEOs from Bill Gates to Steve Ballmer
Subsidiaries • Skype • Hotmail • Proclarity • Giant Company Software • Canesta
Brands and Products • Windows • Office • Dynamics • Xbox • Bing • Skype
Global Presence and Locations • Locate in 113 countries around the world • Over 97 thousand employees • Ranging from Montenegro to Canada
Current Strategy • Target markets vary based on product
Current Strategy • Target markets vary based on product • A combination of retail and web presence for products
Current Strategy • Target markets vary based on product • A combination of retail and web presence for products • Variety of ads(Web ads, TV/Hulu ads, print ads)
Current Strategy • Target markets vary based on product • A combination of retail and web presence for products • Variety of ads(Web ads, TV/Hulu ads, print ads) • Since 2009 MS has created a retail presence
Social Responsibility • Goal to become carbon neutral
Social Responsibility • Goal to become carbon neutral • More energy efficient software
Social Responsibility • Goal to become carbon neutral • More energy efficient software • Less plastic used in containers
Social Responsibility • Goal to become carbon neutral • More energy efficient software • Less plastic used in containers • Ranked #1 in corporate responsibility by Reputation Institute • Ranked #2 on the EPA’s most green company list
Financials Cash on Hand $51.7 billion Market Cap: $291.1 billion 2012 revenue: $73.23 billion Growth 6% 2012 profits: $21.76 billion Growth 5%
SWOT Analysis Strengths Great diversity Good brand name Cash on hand Global presence
SWOT Analysis Strengths Great diversity Good brand name Cash on hand Global presence Weaknesses Slumping PC marketPoor acquisitions OEMs have a lot of control
SWOT Analysis Strengths Great diversity Good brand name Cash on hand Global presence Weaknesses Slumping PC marketPoor acquisitions OEMs have a lot of control Opportunities Cloud based computing Developing markets Tablet and phone market
SWOT Analysis Strengths Great diversity Good brand name Cash on hand Global presence Weaknesses Slumping PC marketPoor acquisitions OEMs have a lot of control Opportunities Cloud based computing Developing markets Tablet and phone market Threats Strong competition Patent cold war
Conclusion Huge multinational company
Conclusion Huge multinational company Diverse portfolio
Conclusion Huge multinational company Diverse portfolio Environmentally friendly
Conclusion Huge multinational company Diverse portfolio Environmentally friendly Huge piles of money laying around
Sources • http://finance.yahoo.com/q/mh?s=MSFT • http://www.microsoft.com/en-us/news/inside_ms.aspx • http://blogs.technet.com/b/boston/archive/2013/01/02/microsoft-ranked-1-in-best-corporate-social-responsibility-programs-continues-dedication-to-citizens-and-communities.aspx • http://www.epa.gov/greenpower/toplists/top50.htm • http://finance.yahoo.com/news/apples-cash-hoard-now-nearly-182034485.html • http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html • http://quotes.morningstar.com/stock/msft/s?t=MSFT