t he heart of your digital life …

1. the heart of your digital life…

2. MISSION STATEMENT Excito’ s mission is to create software services with great user experience & hardwarewith fantastic designto network the digital home. Services that enable management, access and consumption of digital media to any screen and device in the digital home. To allow access everywhere, with easy-to-use management. To make all private and public content available to the user, to all screens, wherever he is.

3. MARKET TRENDS Broadband penetration and home network Smartphone penetration and smartphone app usage Time shifting TV and Online video usage Cloud services becoming mainstream Multi screen access and consumption Digital content overflow – 1TB per household in 2012 Network data traffic, both mobile and fixed increased dramatically Service revenue bypass the operator

4. LOOK AT YOUR IMAGES LISTEN TO YOUR MUSIC PHOTO STORAGE MANAGE WITH APPS – YOUR REMOTE CONTROL WATCH YOUR MOVIES MARKET POSITION - THE HEART OF YOUR DIGITAL LIFE

5. YOUR HANDHELD IS YOUR REMOTE CONTROL The standard user will use his smartphone to control his day-to-day content consumption, being listening to music or renting a movie to show on the living room TV. The Excito ecosystem will also present a web-based user interface for access through any computer (remote or local) where users can control system settings and manage, but also consume, content – for instance sorting photos into albums, showing photos to friends or listening to music.

6. USE CASE 1: NETWORK TV

7. USE CASE 2: NETWORK ONLINE VIDEO

8. USE CASE 3: NETWORK MUSIC & HOME AUTOMATION

9. COMPETITIVE MARKET POSITION Companies can position themselves differently in the market. 3 main categories: T = Technology advantage and/or patent over its competition CC = Copy Cat i.e. will make copies of competitive products and sell them cheaper CI = Customer Innovation i.e. will develop and innovate its products in close cooperation with the its customer T CC CI

10. COMPETITVE LANDSCAPE Home server/NAS vendors Netgear, D-Link Software vendors like Microsoft & Google Apple Convergence TV & DVD Equipment providers Multi screen IT infrastructure vendors like Cisco & Juniper Cloud Services Digital home Handset manufacturers HTC, Samsung, Sony Traditional CA & DRM vendors Traditional STB vendors Cloud services Picassa, Spotify

11. GO TO MARKET • B2B • Telco focus (IPTV, Broadband, Mobile) • “Operators best friend” • Services focus • Multi screen • Focus on margins and high volume • B2C • High-end with premium price • Innovative and great user experience • Digital content focus • Networking digital home devices

12. PRODUCT ROADMAP HARDWARE B4 - high end, all bells and whistles, premium price, primarily targeted at eTail business and B2C B3 – redesigned for lower BOM, medium to entry level NAS product, the primary Telco product B3 OEM – modular structure to accommodate OEM requirements. Will be build on order V1 – high end with Android OS, enables Android apps, both cable and WiF V1 – low end for pure DLNA connection through HDMI M1 – network stereo through AUX

13. PRODUCT ROADMAP SOFTWARE PHOTO ALBUM – sync, back- up, manage, access & consume your photos MOVIE ALBUM - sync, back- up, manage, access & consume your movies MUSIC ALBUM - sync, back- up, manage, access & consume your music VOD ALBUM – present, access & consume external video DRM SOLUTION – 3rd party DRM solution implementation EPG SOLUTION – present metadata around TV & video on phone & tablet BACK UP & RESTORE CONTENT SHARING – users can share B3 content through a mobile app CONTENT SYNC – drop box functionality HOME AUTOMATION – manage, install and access units in your home

14. EXCITO ORGANISATION Management team CEO – Patrik Nilsson CFO - Jim Larsson CTO – Johannes Book CMO VP Sales & Business dev. VP Sourcing & Supply chain – Magnus Loven Number of employees 2011: 8 2012: 20 2013: 38 2014: 60

15. EXCITO ORGANISATION Different parts of the organisation Management Finance & Admin HR Sales Business development and partnerships Corporate development Marketing & PR Product management Sourcing & Supply chain Technology & hardware Software development Support Delivery

16. 3 BUSINESS AREAS OEM NETWORK & STORAGE Camera Screen Locks IT equipment Home entertainment Others B2C Distribution directly to end-users eTail Retail Reseller TELCO BROADBAND IPTV MOBILE Mobile Operators Broadband Operators IPTV Operators

17. TELCO BUSINESS AREAS • Excito B2B2C sales with geographical focus initially on Europe and Americas • Platform for the operator for new services or improve existing services • Services include • VOD • Linear TV with EPG on mobile and DRM • Back-up & restore • Home automation • Music service • Router and storage • Photo service • Replacement of STB & PVR opens up for large volumes • Operator will sell HW (B3, V1, M1) and attached services in its own name • Channels will be eTail & Retail i.e. existing Operator channels • Customer service will support end-users TELCO BROADBAND IPTV MOBILE Mobile Operators Broadband Operators IPTV Operators

18. B2C BUSINESS • Very expensive to build successful B2C distribution sales • 80-90 % of all sales goes through eTail • Focus will be on eTail business • Excito web shop will improved to drive more traffic and to improve conversion rates • Work directly with eTailers in Europe • B4 needs to be launched before any investment will be made on Distribution • Premium product position and premium price • Large focus on marketing and PR to build brand for both B2C and B2B B2C Distribution directly to end-users eTail Retail Reseller

19. OEM BUSINESS AREA • B2B sales model • B3 platform will be included in a solution • Varied requirements on added functionality • B3 OEM platform will be build modular • Great variety on businesses • Sales focus will initially be Europe OEM NETWORK & STORAGE Camera Screen Locks IT equipment Home entertainment Others

20. THE TARGETS

21. the heart of your digital life…