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Which of the following is not the traditional segment type? Psychographic Demographic Geographic None of these

Which of the following is not the traditional segment type? Psychographic Demographic Geographic None of these. Answer: (d). Which of the following is not the characteristics of the services? Intangibility Perishability Seperability Heterogeniety. Answer: (c).

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Which of the following is not the traditional segment type? Psychographic Demographic Geographic None of these

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  1. Which of the following is not the traditional segment type? • Psychographic • Demographic • Geographic • None of these Answer: (d)

  2. Which of the following is not the characteristics of the services? • Intangibility • Perishability • Seperability • Heterogeniety Answer: (c)

  3. Which of the following is not the process of Marketing Management? • Analysis • Planning • Control • None of these Answer: (d)

  4. Which of the following represent the acronyms of age groups? • SKIPPIES • DINKS • PUPPIES • All of the above Answer: (d)

  5. In building customer satisfaction service quality can be measured on which of the following dimensions? • Reliability • Tangibles • Responsiveness • All of the above Answer: (d)

  6. Which of the following is not the part of the triangle of service? • The organization • The customer • The systems • The people Answer: (a)

  7. Which of the following is not the criteria for market segmentation? • Meaningful • Measurable • Reachable • None of these Answer: (d)

  8. Which of the following is not the sub-category of outer-directed consumers? • Belongers • Experimentals • Emulators • Achievers Answer: (b)

  9. Which of the following is the fundamental objective of successful marketing program? • Market positioning • Customer needs to be satisfied • Competitive benefits to be stressed • All of the above Answer: (d)

  10. Which of the following is not the type of questionnaire design? • Dichotomous • Open ended • Observation • Semantic differential Answer: (c)

  11. Which of the following is not the element of qualitative marketing research? • Projective techniques • Intensive techniques • Probability samples • None of these Answer: (c)

  12. In marketing Information System, Macro Environment includes which of the following? • Economy • Buyers • Channels • Competitors Answer: (a)

  13. Which of the following is not the stage in product life cycle? • Growth • Saturation • Obsolescence • None of these Answer: (d)

  14. Which of the following is not the main characteristics of product mix? • Width • Depth • Consistency • None of these Answer: (d)

  15. Which of the following is not the market penetration strategies for increasing the sales for an existing product in existent market? • Product diversification • Increasing current rate of use of a product • Attracting competitor’s customers • Attracting non-users of a product Answer: (a)

  16. Which of the following is not the process applicable in delivery of service products? • Line Operations • Job Shop Operations • Intermittent Operations • None of these Answer: (d)

  17. In normal marketing parlance, which of the following is not function of packaging? • Appeal • Convenience • Perform • None of these Answer: (d)

  18. Which of the following is not the pricing strategy? • Geographical pricing • Psychological pricing • Product mix pricing • None of these Answer: (d)

  19. Which of the following service is not rendered by the banks? • High net worth branch banking • Hub and spoke banking • Specialty branch banking • None of these Answer: (d)

  20. Which of the following is the perspective that determines distribution profitability in financial services? • Channel profitability • Branch profitability • Customer profitability • All of the above Answer: (d)

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