Product Life Cycle

1. Product Life Cycle Stages of a Product • Design • Production • Distribution • Consumption • Retirement: end-of-life

2. Many issues need to be considered at each stage: • Design: standards, design time, customer need, cost, profit, future upgrading, deciding when to launch, energy efficiency • Production: manufacturing cost, energy use, materials use, production time, quality, environmental issues • Distribution: transportation cost, transportation time, inventory, sales network • Consumption: customer training, repair & maintenance, upgrades, lifetime, energy use • Retirement: lifetime, upgrade plan, end of customer support, reuse, recycling, disposal

3. Environmental Considerations… Are often important driving influences for the design of a product

4. Environmental and Energy Use Considerations Over full life cycle: • Design to minimize power consumption during use and manufacturing • Design for disassembly, reuse, recycling • Minimizing or eliminating use of CFC (ozone destroyers) in manufacturing process. • Minimizing or eliminating use of heavy metals in products -- like lead solders • Selection of battery type, plastics used, etc., in products • Minimizing or recycling solvents, acids, etc., in manufacturing process

5. Disposal Issues • Rapid innovation  rapid product obsolescence  neglecting env’tal & social impacts of increased production • Average computer lasts a few years… software demands obsolete it quickly, prices decrease rapidly  “Throwaway” easier, cheaper than upgrade • By 2004, U.S. estimated to have 315 million OBSOLETE computers headed for landfills, including hazardous wastes, etc.

6. Computer Gear Contains: More than 1,000 materials -- many highly toxic, many difficult to degrade in landfill: • chlorinated and brominated substances • toxic gases and toxic metals • photo-active and biologically active materials • acids • plastics and plastic additives • lead and cadmium in computer circuit boards • lead oxide and barium in CRTs • mercury in switches and flat screens • brominated flame retardants on printed circuit boards, cables and plastic casing

7. Recycling Issue Electronic equipment is often difficult to “tear apart” into its constituent raw materials.

8. Manufacturing Issues: CFCs cannot be used (must use alternative, often less efficient, coolants)

9. Environmental Reg.’s Vary by Country Current Concept: Extended Producer Responsibility

10. ExtendedProducer Responsibility • Aim: encourage producers to prevent pollution & reduce resource & energy use throughout lifecycle by changing product design and process technology. • Calls on producer to bear responsibility for the lifecycle environmental and health impacts of their products. • Lifecycle includes raw material selections, production processes, use and final disposal of product

11. More on EPR • Product take-back must accompany mandatory phase-out of toxics and design-for-environment changes to foster reuse and recycling • Ideal example of EPR is where a producer takes back a product at end of useful life, either directly or through third party, and assumes responsibility for “green” recycling, proper management or disposal of product

12. More on EPR • Example: European Union (EU) requires automobile producers to take responsibility for their products when they are scrapped • Such laws being formulated, enacted in the EU for electronic equipment also

13. Take-Back Programs in Europe • All companies, includingU.S., selling computers in Germany must establish take-back programs for their products. • Each Sony monitor sold in Germany has a sticker allowing its return, free of charge, at one of 800 countrywide recycling sites. • Apple Computer, IBM and Sony provide take-back programs only when required by law. • So, for example, IBM provides free take-back programs in Netherlands, Germany, Norway, Taiwan and Sweden.

14. Contemporary Concept: Reduction or Elimination of Toxic Chemicals • Electronic equipment uses many toxic materials • Likely to be more restricted or phased out in future • Hazmats targeted for phase-out by EU’s Waste from Electronic and Electrical Equipment (WEEE) Directive—include lead, mercury, brominated flame retardants Lead: • Over one billion pounds of lead in obsolete computers in U.S. • Effects of lead on human health are well known • Banned from gasoline in the 1970s • Lead in circuit boards and cathode ray tubes (CRTs) now a concern. CRTs are banned from municipal landfills in California and Massachusetts

15. Reduction of Hazmats (cont.) Mercury • Used in flat panel displays • Can cause damage to brain, kidneys, fetuses Brominated Flame Retardants (BFRs) • Used in plastic housings and circuit boards to prevent fire spread • Potential endocrine disruptors, persistent in environment, stored in fat of animals and humans Polyvinyl Chloride (PVC) • Soft plastic used in cables and wires • Dioxin can form when PVC burned • Dioxin is a persistent, bioaccumulative compound, among most toxic substances, results from the waste incineration of PVC.

16. Design Responsibility In addition to legally mandated requirements, the product designer should understand the environmental and energy use impact of his or her design!

17. General Guidelines for Environ-mentally Responsible Design Reduce, Reuse, Recycle (3Rs) (Apply these principles in product design) • Reduce or eliminate use of greenhouse gases, toxic chemicals, lead solders, etc. • Reduce energy consumption -- during manufacturing and use • Recycling considerations -- take-back laws, how much of it needs to be recycled, toxic chemicals in waste product, etc. ·Design for the environment!

18. Contemporary Concept: ISO 14001 Standard • International Standard on Environmental Management • Demanded by many companies of their suppliers

19. Contemporary Concept: Energy Use Reduction Example: Voluntary EPA – ENERGY STAR Program http://www.epa.gov/nrgystar/about.html • Probably have seen ENERGY STAR symbol on products you buy or use • Example is ENERGY STAR Program Requirements for Telephony: To qualify, an answering machine or cordless phone must use less than 3.3 Watts in standby mode • For reduction in energy utilization -- good design is important.

20. Environmental Considerationsfor Battery Selection • In addition to other battery selection criteria, should also add consideration of environmental impact/recycling potential of battery selected for a product design.

21. Material Came from: 1) L. H. Goldberg, Green Electronics/Green Bottom Line, 2000. 2) website: www.svtc.org 3) W. H. Middendorf and R. H. Engelmann, Design of Devices and Systems, 3rd ed, 1998.

22. ASSIGNMENTfor rest of today’s class time: • Organize into your design groups • Generate a list of 4 design considerations or changes you could implement in your design project to make it more environmentally friendly or to use less energy • Put your team number and the names of the team members in attendance today on the list and hand it in on your way out the door.