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This ppt is made by http://www.content-writing-india.com/ generating the ideas for press release writing.
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What is Press Release ? • Press Release Writing is done to increase traffic over the web. • It is an announcement of a newly launched business website. • It is written in third person.
Common Press Release Writing Tips • Must write the Headline. • Clear Communication of “5 Ws & H”. • Insertion of Font & White Space. • Must include Company Information.
Must write the Headline • Headlines must be in brief and up to the point. • Must be written in Bold. • First word of the headline must be in capitalized form. • It must be framed with keywords.
Clear Communication of “5 Ws & H” • Who,Where,Why,What,When: these five words must give the reader the entire information. • It must be short and up to the point. • It should be no more than three pages. • More newsworthy, better chance of being selected.
Insertion of Font & White Space • Must eave half inch margins. • 10 point font size must be used. • Must have spaces between paragraphs and headlines.
Must include Company Information • Company must be mentioned in the news article. • First give the company title. • After the title use a paragraph in describing the company. • At the end give the URL of the company.
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