The Impact of Social Networking on the Project Manager

1. The Impact of Social Networking on the Project Manager Mary Ann Gates, Program Manager -Unisys Ryan Crets - PMO Support - Unisys Christen Gates, Environmental Consultant – Day & Night Solar Cadence Rippeto, Sports Management Masters Student - SIUE

2. Test your Social Lingo knowledge Level: Beginners LOL GR8 NP 2moro BRB J/K THX Laugh Out Loud Great No Problem Tomorrow Be Right Back Just Kidding Thanks

3. Test your Social Lingo knowledge Don’t Believe Everything You Read In Real Life Not In My Back Yard New Person Point Of View Too Much Information Level: Advanced DBEYR IRL NIMBY NUB POV TMI

4. Overview • Introduction: PM and social networking services • Social Networking 101 • PM in Different Sectors • Security and Privacy Issues • The Future Sales and Marketing Public Relations Networking and Employee Search Team Resources

5. Introduction: PM and Social Media Social Media Service as a tool and means of communication

6. Stage is Set for ChangeNo turning back New Generation • New way of thinking and performing New Tools and Techniques are here New way of communicating and interacting with the world • Media is using new tools • Executives are connected 24 by 7 • Kids can’t get by without texting and calling • From young to old people are using video, text, imaging to communicate to family and friends world wide

7. Why are Project Managers still using outdated ways of communicating and managing projects? Who has a smart phone? IPAD? Use PC video conferencing? At Home or Work?

8. New ways to communicate and interact with the world

9. Social Network Services An online service, platform, or site that focuses on social structure made up of individuals or organizations connected through relationships such as… Friendship Kinship Common interest Financial exchange Likes or dislikes Beliefs Knowledge Status Industry

10. 80 M 50 M 63 M 130 M 90 M 72% of U.S. companies has a social media strategy 117 M 162 M 160 M 80 M 500 M

11. Characteristics Individual Oriented The main types of social networking services are those which contain… • Category places • Means to connect with friends • Recommendation system linked to trust • Social Software Allow users to interact and share ideas, activities, events, interests, and data

12. Online Community A Virtual Community that exists online whose members enable its existence through taking part in membership rituals* • Group-centered • Social Software • Chat rooms • Forums • Avatars Characteristics * Wikipedia, 2010

13. What In The World Is A PM To Do? • Twitter for Team Communications • Teams can be anywhere • Staying connected is key • Look who’s watching • It’s a new world of information • Collaboration tools are working • This is the bright spot • Social Networking • At home and at work? • Is it all too much? • Networking to help you get a job? • And what else?

14. Examples Social Networking Blogging Professional Networking Video Sharing Communities Blogger

15. Video Sharing Communities YouTube • Registration Required to Post • No registration in order to view • Video Posting Capabilities • Browse per your interests • Advanced search options • Comment/Feedback • Viewing Counter options

16. Professional Networking LinkedIn • Registration required • Professional profile • Resume, cover letter, etc • Career-oriented posts/updates • Groups/Events • Posts/Updates • Applications • Personal/Private Messages • Connections • Recommendations

17. Blogging Blogger • Registration Required • Through gmail account • Post blogs • Photo Upload Capabilities • Follow other blogs • Opportunity to join blogging communities • Comments allowed

18. Twitter Registration Required Short profile Picture/Video Upload Capabilities through partnering websites Lists Follow Accounts 140-character posts Private Messaging Social Networking Facebook • Registration required • Profile building • Picture/Video Upload Capabilities • Join Groups • Create Events • Private/Personal Messaging • Alerts • Post Updates • Customized Applications

19. Project Management in Different Sectors Using social networking sites in the field of sales and marketing

20. Sales and Marketing How do sales teams utilize social network sites? • Developing meaning based marketing (MBM) initiatives • Law of the Few • Event planning • Finding current industry information • Connect with people in the industry • Develop a company social network • Talk about the company's accomplishments • Conveying a positive brand image • Congratulating the company on their job well done

21. Social Networks offer ways to conduct Meaning Based Marketing (MBM) Data gathered through MBM • Segmentation & Targeting • Archiving & Compliance • Directed Navigation • Merchandising & Recommendation • Multichannel Optimization • Profiling & Personalization • Social Media Analysis • Advanced Search Marketing • Mobile • Rich Media Management* • Understand the sentiment and context of all customer • Act on newly discovered customer segments, trends and opportunities • Optimize the customer experience across channels by seamlessly integrating the entirety of web, email, mobile and contact center interactions* * Interwoven, 2010

22. Social Networks and the Law of the Few* "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." "80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will be done by 20 percent of the participants." * Malcolm Gladwell, 2000, “The Tipping Point”

23. Social Networks connect the “20%” • Connectors - "link us up with the world ... people with a special gift for bringing the world together.” • Mavens - "information specialists", or "people we rely upon to connect us with new information.“ • Salesmen - "persuaders", charismatic people with powerful negotiation skills * Malcolm Gladwell, 2000, “The Tipping Point”

24. Who can name a Edwardsville business or organizations using a social network?

25. Event planning with Social Networks • Low to no cost way to advertise event • Event calendars • Alert you when event is near • Initiate active and passive referrals • Get people involved and excited

26. Current Industry Information Craig Jung Founder Follow businesses with specific industry updates Locate trending topics by searching via region, keyword, or topic Joel Makower Founder Michael Pollan “Omnivore's Dilemma” John Perkins “Confessions of an Economic Hit-man” PADI Anderson Cooper

27. Connect with people in the industry • Clients • Business partners • Employees • Employers • Associations • Networking groups • Etc Truman State University Alumni St. Louis Sustainable Business Network

28. Sales and Marketing Why use a company’s social network over a website?

29. Social Network Website

30. Content on Social Network My Page • Employee pictures • Biographies • Experience News and Events • Pictures of projects and events Tool Kit • Knowledge Resources • Marketing Presentations • Marketing Collateral • Media Center Forum • Discussions • F.A.Q.

31. Company Social Networks Advantages Challenges • Advertise sensitive information • Direct communication between clients and sales force • Easy to update • Standardized resource tools • Time consuming • Members must make profile • Stigma of junk email • Learning curve

32. Project Management in Different Sectors Use social networks as a tool in public relations

33. Modern Social Media Update Link to Press Release or short update Blogs Access to Private Profiles Campaigns YouTube Virtual Events Public Relations Traditional • Press Releases • News Stories • Home Page Website Banners • Newsletters/Flyers • News link from Homepage • Email

34. Challenges Not as portable One-time viewing Limited Audience Limited creativity Controlled by traditional media outlets Traditional Public Relations Advantages • Low-to-No learning curve • Traditional accessibility outlets • Newspapers, Evening TV News, Company Websites • Measurable Outreach • Known Liability

35. Challenges Learning curve Time consuming for users Less Information Harder to measure outreach Modern Public Relations Advantages • Quick information dispersing • Short & to the point • Targeted information • Broader Audience • Portable • Low Cost • Creativity • Multiple Viewing • Bookmarks • Increases Involvement • passive/active referrals

36. Using social media to maintain a good consistent brand in the digital world What do you do when someone posts something negative about you your company on the internet? • Respond to author with positive message • Send out tweets or posts on fan page about something positive • Keep people updated in case of a crisis or incident GOAL: Counter Negative

37. Project Management in Different Sectors Networking and Employee Search

38. What you need to make a professional profile on • Professional profile picture • Down load resume • Summary & Specialties – avg 200 words • Make “Connections” • Join Groups • Post Events • Get “Recommendations” • Interested In – be specific F.A.Q. Do I post my birthday? Can I have too many “Connections”? Do I connect with people I don’t directly know?

39. What you need to make a professional profile on • Professional profile picture • Manage security issues • Who can view your profile, pictures, posts, etc? • When should facebook alert you via email? • Less is more on your “Info” page • DO NOT post questionable photos • Post relevant information to your profession on your status • Join professional groups • Outline job experience and information • Do not as friends to use games or applications • DO NOT use facebook as a dating site

40. Do companies really look at your profile pages? YES! • LinkedIn during the hiring process • LinkedIn during interview process • Companies require consistent guide/standard be met for all employees that have an existing LinkedIn • Find more information about individuals attending the meeting on LinkedIn

41. Security and Privacy Issues How do we protect ourselves? And our image? UNISYS CONFIDENTIAL -- Federal Portfolio Briefs 10-7-10 Draft

42. Who’s Watching • Young adults make the mistake of posting graphic or obscene comments / pictures that could prevent them from being considered for employment. • Dangers associated with social networking including data theft and viruses, online predators or individuals who claim to be someone that they are not. • Google search of your name to see what comes up • Facebook is quickly gaining acceptance as a business-related site. • Build a positive image online, network with those that you want to work with. • New age of cyber espionage. More targeted attacks. Aimed at valued content

43. Rules of Engagement • Law suites over employees trashing their boss on twitter • Guidelines/rules and consequences • You can have your own twitter, facebook, linkedin, etc BUT… • DO NOT negatively talk about the company • DO NOT disclose sensitive information about the company

44. The Future Where do we go from here? UNISYS CONFIDENTIAL -- Federal Portfolio Briefs 10-7-10 Draft

45. Virtual Project Tools are on the horizon • Web based project metrics and tracking • Document management made easy • Collaborative software with more images and real time connectivity • Full application Lifecycle Management in a single tool • Dashboards metric at the blink of an eye • Video Conferencing on your Smartphone • Activity logs…..or twitter which is better • Project milestone notification • Project schedule is automatically updated • Instant Web meetings from anywhere on any device

46. Twitter for Team Communications • Keep track of your teammates in this dynamic world • Establish ground rules • Force team to post 140 character TWIT daily • Ensure business clean. • Key words are mined such as CMMI, EVM and useful • Succinct communication, • Create awareness of activity • Allow non-threaded conversations • Helps silo based teams stay connected on a daily basis

47. What is happening at the top? • Executive Involvement • 97 % use email • 64% are not active on company's website or social profile • 28% communicate internally using internal websites • 16% have profile

48. It’s up to the PM to drive the change Don’t wait for the development of new social media tools • Use what is available, meets your security needs and works for your team • Change is coming quickly but companies are moving slowly but slowly • Measure progress and success along the way • Around engagement - how deep – how much interest • Number of hits or clicks • Contests to draw people into conversations

49. Thank you!