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Cramster Redesign

Cramster.com Redesign. Cramster.com Re-hash. Amy Lin 7/29/2011. Amy Lin 7/29/2011. “The customer rarely buys what the company thinks it is selling him.” - Peter Drucker. Legendary management consultant. “Customers hire your product for a job.” - Clayton Christensen.

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Cramster Redesign

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  1. Cramster.com Redesign Cramster.com Re-hash Amy Lin 7/29/2011 Amy Lin 7/29/2011

  2. “The customer rarely buys what the company thinks it is selling him.” - Peter Drucker Legendary management consultant

  3. “Customers hire your product for a job.” - Clayton Christensen Author, The Innovator’s Dilemma & The Innovator’s Solution

  4. What jobs do customers hire Cramster.com for?

  5. Jobs • I want help with my homework • No differentiation between textbook or assigned homework • I want to help others and feel appreciated, useful and be rewarded for it If users know their intention, design with the intention in mind.

  6. Design Goals • Find what I want FAST • Focus the experience on solving the jobs I want to do • Connect jobs smartly • Don’t lose context of the chrome

  7. Success Looks Like Increased usage - Easy to quickly get what I want - Find relevant answers Increased sign ups, upgrades, value to Chegg Family - Community - Understand why to upgrade - Leverage Chegg ecosystem Increased customer satisfaction - Cramster.com makes me smarter

  8. To Achieve Design Goals • Find what I want FAST • Search: Go-to paradigm when I have a question • Great search everywhere • Users don’t need to differentiate between textbook solutions & answers. • Increased relevancy by adding friend’s questions in social network

  9. To Achieve Design Goals 2) Focus the experience on solving the jobs I want to do • Tailored My Cramster to fit both users • Students most likely don’t care to browse non-friends’ questions • Subject experts most likely don’t care to browse Answered question

  10. To Achieve Design Goals 3) Connect jobs smartly • Two different types of users, one site = My Cramster is non-obtrusive 4) Don’t lose context of the chrome • Leverage inlays & overlays, no unnecessary new screens

  11. Accrue Value to Chegg • Entry point to textbook solutions on Cramster from Chegg • Leverage user textbook data • Entry point to rent textbook from Chegg on Cramster

  12. Sign ups & Upgrades • Users do not have to be signed in to be in the site • Need to be signed in to read questions, answers, see homework solutions • Need to be signed in to tap into social network • Creates stickyness & interest for why to sign up • All features are in the UI but all functionality is enabled with premium accounts • Users understand before upgrading why they want the features

  13. Future Looking – Learning Hub Translate Cramster.com’s job from “I need homework help” to “I want to learn” • Integrate with multimedia (Khan Academy, etc). • Integrate with NoteHall notes • How to solve problem types, not specific questions (networked problems)

  14. Cramster.com Redesign Walkthrough Amy Lin 7/29/2011

  15. Home Page

  16. Enter question or textbook name Enter topic, question or textbook name

  17. Enter question or textbook name Added instant search to the home page: - Bring users in without barrier of sign in Enter topic, question or textbook name

  18. How does cell respiration Cellular respiration How does cell respiration help derive food? How does cellular respiration differ in yeast How does cell respiration produce nutrients? Enter topic, question or textbook name

  19. How does cell respiration Cellular respiration How does cell respiration help derive food? How does cellular respiration differ in yeast How does cell respiration produce nutrients? Auto-suggest search: - Retrieves related searches with content Enter topic, question or textbook name

  20. Sign Up oescell respiration relate to photosynthesis? In place sign-in: -No need to go to another page Enter topic, question or textbook name

  21. Sign Up oescell respiration relate to photosynthesis? User #1, Sally the Sophomore, a non-paid user, logs in Enter topic, question or textbook name

  22. My Cramster

  23. How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below!

  24. How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below! My Cramster: Personalized hub for all your content

  25. Search: Bringing to focus - Users have intent in mind - Don’t need to decide between textbooks solutions or homework problems, Sally just has a question How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below!

  26. How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Textbooks - Pull info from Chegg & recently visited My Questions - Collection of questions asked by Sally My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below!

  27. How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below! My Thank You’s - Rating feedback for Sally’s answers My Answers - Collection of Sally’s answers to question

  28. Friends’ Questions - Relevant questions for Sally based on social connections Learning Hub - Collection of multimedia & other resources to further Sally’s knowledge on current subject matters How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below!

  29. Search

  30. How does cell respiration relate to photosynthesis? User Type #1 – Signed in User - Sally, asks a question How to reverse a linked… [1 answer] Why did Homer go to t… [no answer] Kirchoff rules [no answer] Microeconomics (4th) by N. Gregory Mankiw Biology (7th) by N. Campbell My Answers My Thank You’s You don’t have any. Answer a question below! You don’t have any. Answer a question below!

  31. Sign Up oescell respiration relate to photosynthesis? User Type #2 – Stumbled Upon User - Anonymous, asks question from Home Page Enter topic, question or textbook name

  32. How does cell respiration relate to photosynthesis? Ask this question >> See all 800 homework solutions See all 233 homework solutions • Chapter 1, 4E • Chapter 4, 5F,16G • Chapter 12, 9E,20C • Chapter 15, 4E,4D,4G Search results are in textbook solutions and answer form

  33. Sign Up How does cell respiration relate to photosynthesis? Ask this question >> See all 800 homework solutions See all 233 homework solutions • Chapter 1, 4E • Chapter 4, 5F,16G • Chapter 12, 9E,20C • Chapter 15, 4E,4D,4G User Type #2 – Stumbled Upon User - Clicking on textbook solutions and answers will prompt user type #2 to sign in or sign up

  34. How does cell respiration relate to photosynthesis? Ask this question >> See all 800 homework solutions See all 233 homework solutions • Chapter 1, 4E • Chapter 4, 5F,16G • Chapter 12, 9E,20C • Chapter 15, 4E,4D,4G User Type #1 – Signed in User - Sally can access textbook solutions and answers

  35. How does cell respiration relate to photosynthesis? Ask this question >>

  36. How does cell respiration relate to photosynthesis? Ask this question >> Answers view

  37. Don’t see what you want?

  38. Sally scrolls to the bottom of the answers. If she doesn’t find something relevant, she can ask the question herself. Don’t see what you want?

  39. Ask question

  40. How does cell respiration relate to photosynthesis? Ask this question >> Ask Question: - In line to page - Auto-check “expert answers” to expose upgrade incentive

  41. How does cell respiration relate to photosynthesis? Ask this question >> Requires upgraded account (low as $8.33/month) Upgrade Notification: - Show Sally what upgrade buys you

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