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Do Now Exercise:

Do Now Exercise:. 5 Minutes: As a salesperson, you must be familiar with the product(s) you are representing. List and describe three (or more) ways a business can help their salespeople become more familiar with their product(s). Marketing I. Mr. Gallucci Lesson 1.

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Do Now Exercise:

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  1. Do Now Exercise: 5 Minutes: As a salesperson, you must be familiar with the product(s) you are representing. List and describe three (or more) ways a business can help their salespeople become more familiar with their product(s).

  2. Marketing I Mr. Gallucci Lesson 1 Obj: What is Prospecting and how does it work?

  3. Product Information Four Main Sources for a Salesperson to learn about the product he/she will be selling: • Direct Experience • Written Publications • Other People/Personal Opinions • Formal Training Obj: What is Prospecting and how does it work?

  4. Prospecting • “looking for new customers” • Also known as a “lead.” • Very important in business-to-business sales • How about Retail? Obj: What is Prospecting and how does it work?

  5. Prospecting • Employer Leads • Telemarketing • Salesperson leads • Telephone Directories • Trade/Professional Directories • Newspapers • Commercial Lists • Customer Referrals • Cold Canvassing Obj: What is Prospecting and how does it work?

  6. In-Class Assignment - Prospecting • See “Prospecting Assignment” on my Webpage. • Please remember your Syllabus is due tonight! Obj: What is Prospecting and how does it work?

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