In partnership with

1. In partnership with

2. What We Will Cover Today • The ACA and options it presents • The benefitbay™ solution • What does it mean for employers? • How does it work?

3. What is benefitbay™ ? benefitbay™ is a simple online platform created to give access to customized individual medical and ancillary products in a group environment not available before to small/mid-sized employers, associations, franchisors, churches and more. benefitbay™ pulls together the best carriers in each market and allows maximum choice, easy administration and cost savings. Medical Platform Ancillary Platform

4. Background: ACA • Preexisting conditions can no longer be a factor in insuring – now only age, geography, and smoking status can be asked. • Because of this change the major motivation for a group plan disappears. • Now some small employers (below 50 employees) are even considering dropping group insurance altogether and just “paying people more” to let them buy their own coverage.

5. The UBA benefitbay™ Opportunity Advantages Outcome 3 Options Disadvantages 1 Keep my traditional group plan but swallow 15-30% renewal increases FAMILIAR • RISING COSTS • NO GOV’T SUBSIDIES • NO CHOICE • PAINFUL TO SHOP AROUND • NO PRE-TAX • EMPLOYEES ON OWN 2 Drop group coverage and let employees “go get their own.” GOV’T SUBSIDIES SEEMS SIMPLE Usebenefitbay™ - a hybrid solution that has the best of both, without the disadvantages • POP PLAN MINIMIZES TAXES* • FEELS LIKE FAMILIAR GROUP PLAN • ANCILLARIES/CONSOLIDATED BILLING • EMPLOYEE CHOICE 3 *"We are not attorneys or tax advisers. These statements are merely opinions. Always consult independent counsel before making tax or legal decisions."

6. The Magic of the Math – Free Money Monthly premium $300 $200 $90 Annual Income $11,490 $20,108 $28,725 $40,215

7. Advantages for Employees • Employees can now choose from multiple carriers and any plan depending on their specific needs. • Premium Only flex Plans (POP)* allow an employer to withhold money from a paycheck to pay for premiums on a pretax basis, a benefit for all. • All employees can get inexpensive ancillary benefits which have large company coverage levels from the savings realized. *"We are not attorneys or tax advisers. These statements are merely opinions. Always consult independent counsel before making tax or legal decisions."

8. Advantages to Employers • benefitbay™ satisfies the employer’s objective of budgeting costs while giving employees and families better benefits than before. • This new option offers freedom to choose more flexible contribution amounts than group insurance. • Employers are not in the awkward position of being responsible for family members not getting subsidies.

9. How Does The Platform Work? • Employer Portal • Collect set-up information • Upload Employee Roster • Set defined contributions • Select Ancillary Plans • Employee Portal • Verify dependent information • Medical & Ancillary Plan Shopping • Broker Portal: • New Agent Registration • New Employer Set-up • Employer and Employee Management

10. Employer Portal • Enter basic company information

11. Employer Portal • Upload employee census information • Set defined contributions

12. Employer Ancillary Selections

13. Email generated to begin open enrollment

14. Employee shopping experience example (medical)

15. Employee shopping experience example (medical)

16. Employee Summary with Medical and Ancillary

17. Unmatched Ancillary Offerings We have negotiated plan designs and costs so that we could provide the greatest coverages at the lowest costs: These offerings will include: • Vision/Dental • Life Insurance • Long-Term Disability • Short-Term Disability • Hospital Indemnity • Accident These can be added to any group plan even if benefitbay medical not used!

18. Dental/Vision Initially offered through Ameritas. Ancillary carriers will be evaluated regularly.

19. Life and Disability • Life Insurance • • $50,000 for 2 to 5 Insured’s • • $75,000 for 6 to 9 insured’s • • $100,000 for 10 to 19 Insured’s • • $300,000 for 20 plus Insured’s • *Additional voluntary benefits of $50,000 for eligible employees less than 24 lives, $75,000 for greater than 25 lives • Short Term Disability • • $2,000 of weekly benefit for employer-paid groups greater than 20 eligible lives • • $1,500 of weekly benefit for voluntary or groups under 20 eligible lives • Long Term Disability • • $10,000 of monthly benefit for employer-paid groups greater than 20 eligible lives • • $7,500 of monthly benefit for voluntary or groups under 20 eligible lives

20. Worksite Offerings (Voluntary) • Offered Through Colonial Life • Enhanced guarantee issue and simplified underwriting • Group and Individual Offerings • Multiple options for both employee and employer

21. Worksite Offerings (Employer Paid) • Offered Through Colonial Life • Additional cost reduction • Additional guarantee issue

22. How Will We Support It?

23. Ongoing Support Employers and employees can contact benefitbay support Monday – Friday, 7am-7pm Central for all questions. benefitbay ™ support specialists will: • Aid employers in initial account set-up • Assist with employer/staff information regarding benefits selected • Serve as liaison between the employer and our TPA • Provide technical assistance to the employer and its staff members/employees regarding the portal • Direct carrier inquiries to appropriate parties

24. Only one portal is available to offer this service… www.benefitbay.com

25. Appendix

26. About benefitbay™ • New Company created specifically for UBA • Expert Management + Technology Insurance

27. The Challenge with Associations • One very large group comprised of many separate businesses. • Looks like one big company – but cannot be insured like one. • As with many small businesses – no access to good ancillary offerings. Now there is a good solution for your valued member base: benefitbay

28. Benefitbay and Associations • Benefitbay is a viable solution for associations comprised of independent, small businesses. • Enables association to offer solution where member businesses can take advantage of individual medical plans with ancillary benefits option. • Empowers each business owner to determine defined contribution amount for their employees. • Empowers each business owner to determine what ancillary benefits to include and what to what degree they will fund them. • Member businesses may be able to leverage a tax advantage through a *POP plan • Does not preclude employees that would be subsidy eligible from going to the exchanges *"We are not attorneys or tax advisers. These statements are merely opinions. Always consult independent counsel before making tax or legal decisions."

29. Benefitbay and Associations • benefitbaywill draft, brand and send out educational information to member base about benefitbay and the advantages it has for a small business. • benefitbaywill host regional webinars for member base to educate/address questions. • benefitbaycan assist with enrollment through our partner, Colonial Life

30. The Challenge with Franchises • Typically, one very large group comprised of many separate businesses. • Scenario might look like this outside of corporate owned locations: • Individually owned locations • Multiple locations owned by regional player While the corporation and corporate owned locations might enjoy a group plan…the other two scenarios fall outside of that. benefitbayis a solution for that.

31. Benefitbay and Franchises • Benefitbay is a viable solution for franchises outside of the corporate veil. • Enables Corporate Franchise to offer solution where outside locations can take advantage of individual medical plans with ancillary benefits option. • Empowers each business owner to determine defined contribution amount for their employees. • Empowers each business owner to determine what ancillary benefits to include and what to what degree they will fund them. • Independent franchises may be able to leverage a tax advantage through a *POP plan • Does not preclude employees that would be subsidy eligible from going to the exchanges *"We are not attorneys or tax advisers. These statements are merely opinions. Always consult independent counsel before making tax or legal decisions."

32. Benefitbay and Associations • benefitbaywill draft, brand and send out educational information to franchise business owners about benefitbay and the advantages it has for a small business. • benefitbaywill host regional webinars for franchises to educate/address questions. • benefitbaycan assist with enrollment through our partner, Colonial Life

33. The Challenge with 1099 contractors • Scenario usually looks something like this • Company has certain amount of W2 full time employees • The remainder are 1099 independent contractors • Example: Trucking company where there might be 60 W2 employees (management, admin) and 200 1099 drivers. While the W2 employees might be able to be on a group plan…the 1099 contractors cannot…and in many cases their income precludes them from taking advantage of subsidies on the public exchanges. benefitbay™ is a solution for providing those 1099 contractors with a solid benefits offer.

34. Benefitbay and 1099 contractors • Benefitbay is a viable solution for 1099 contractors. • Enables company to offer solution where 1099 contractors can take advantage of individual medical plans with ancillary benefits option. • Empowers company to determine what ancillary benefits to include and what to what degree they will fund them. • Does not preclude those 1099 contractors that would be subsidy eligible from going to the exchanges

35. Benefitbay and 1099 contractors • benefitbaywill draft, brand and send out educational information to franchise business owners about benefitbay and the advantages it has for a small business. • benefitbaywill host regional webinars for franchises to educate/address questions. • benefitbaycan assist with enrollment through our partner, Colonial Life

36. The Challenge with Churches • One very large group comprised of many separate member churches. • Typical Scenario may look like this: • Main Church that is administrative headquarters • Thousands of churches spread out geographically and organized by region While it is one large organization…each church is its own business as far as benefits and administration of its employees. Much like an association…this is complex to insure. Now there is a good solution for each church: benefitbay

37. benefitbayand Churches • benefitbayis a viable solution for churches comprised of independent locations. • Enables church to offer solution where member churches can take advantage of individual medical plans with ancillary benefits option. • Empowers each individual church to determine defined contribution amount for its employees. • Empowers each church to determine what ancillary benefits to include and to what degree they will fund them. • Churches may be able to leverage a tax advantage through a *POP plan • Does not preclude employees that would be subsidy eligible from going to the exchanges *"We are not attorneys or tax advisers. These statements are merely opinions. Always consult independent counsel before making tax or legal decisions."

38. Benefitbay and Churches • benefitbaywill draft, brand and send out educational information to member base about benefitbay and the advantages it has for a small business. • benefitbaywill host regional webinars for member base to educate/address questions. • benefitbaycan assist with enrollment through our partner, Colonial Life