Localization / Adaptation Microsoft Financial Products

1. Localization / Adaptation Microsoft Financial Products Author: Liam Cronin Date: 12-November-2002

2. What is Microsoft Money ? .

3. What is Microsoft MSN ?

4. What is MSN Money Product?

5. How Financial Product Group look at Countries For MSN Money • Market criteria: • Size (Population, Home PCs, other Internet ready devices, etc.) • Internet penetration and growth • Financial habits: attitude towards money management and towards investing, • Financial Industry: structure and complexity of financial products offered; consumer attitude towards buying financial products online • Size of Finance opportunity for Microsoft, projected over 3-5 years in terms of revenue, units and share • Microsoft internal criteria • Strength of local MSN organization and plans for Finance channel • MSN commitment to Finance area (funds, resources, focus, etc.) and ability of local MSN to support MSN Money with marketing and promotional efforts • Channel execution and ability to monetize financial channel • Regional opportunities with cross-countries Financial Institutions and sponsors

6. Localization Process Local Features • Extend localized product with local features • Process Driven by Ireland / European Product Planners Content • Translated, Adapted, or Created locally • Process Driven by Ireland / European Product Planners • US product adapted for other language (or locale) • Process Driven by Ireland Localization Localizability • Make product localizable • Allow extensibility of feature Globalization • Support International Settings • Able to run US version in other locales US Code Base

7. Local Content Process • Review US content and apply content roadmap to determine what gets: • Remove! • Translate! • Adapt! • Replace! • Create!

8. Local Content Process Not enough value-added to justify cost EASY Depends on how technical and complex content is to adapt. Done by Content Vendor, or SME. Remove! Done by Localization Vendors) INAPPROPRIATE? • Translate! US CONTENT Yes KEEP AS IS? Adapt! No Yes CAN BE ADAPTED FOR LOCAL MARKET? Replace! No Yes Original content (non US) dev’ed on a per-country or per-region basis by Specialized Vendor or ISV No INT’L CONTENT Create! HARD LOWCOST HIGHCOST

9. Local Features In Money CD Product • Partner with local companies in Europe • Search for complementary product line : Mortgages, Taxes, Pensions etc… • Include features in localized versions of Money • Train and support partners • Limited development & program management involvement • Cross-promotion and marketing initiatives • From packaging to distribution

10. International Product Planning • Phase I - Define and spec Requirements for local product • Phase II - Find and execute on local solution for additions to the product • Phase III - Market and push the product

11. International Product Planners Role • Product planning & vision for site • Drive usability testing on site • Work with Financial Institutions • Content Vendor / Partner management • Work with Channel Managers • Business development • Product marketing • Public relations

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