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From Textbooks to eBooks…

From Textbooks to eBooks…. Presented by: Anne Antunes Haws Dir., Academic Publishing University of Phoenix. Agenda. University of Phoenix Innovative Learning Tools eBooks vs. Textbooks Perspectives Summary . University of Phoenix. Largest private university in N. A.

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From Textbooks to eBooks…

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  1. From Textbooks to eBooks… Presented by: Anne Antunes Haws Dir., Academic Publishing University of Phoenix

  2. Agenda • University of Phoenix • Innovative Learning Tools • eBooks vs. Textbooks • Perspectives • Summary

  3. University of Phoenix • Largest private university in N. A. - 275,000 students (working adults) - 20,000 faculty (practitioners) - Focus on collaborative learning - 170+ campuses (U.S., Puerto Rico, and British Columbia) - Online campus (Worldwide) • 8 Colleges - 70+ Programs - Degree and Certificate

  4. Innovative Learning Tools • rEsource/UOP electronic portal • eBook Collection • Virtual Organizations • Simulations • Inside Stories

  5. eBook vs. Textbook • General level of acceptance - 3 years - Switchover students most resistant. • Print eBook - pervasive • Transition to online reading - Website

  6. User Perspective • Captive audience • Students pay rEsource fee • Choices - Browser view - PDF - Buy text • Less than 1% buy hardcopy

  7. UOP Perspective • Advantages for students - Avoid high cost of textbooks - Ability to search electronically - Cut/Paste into summary docs - Choices in content access • DRM - Publishers require it - Students don’t want it

  8. Summary • Shifting to world of digital content • Balancing act - Protecting publishers (licensed content). - Adding value to end user experience.

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