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Wish Bucket. Team Appocalypse Nima Hashemi Ben Shokati Matt Lenehan. Discovery . Everyone has dreams/goals they want to complete before they die. New Year’s Resolutions 62 % of Americans make resolutions 8 % of Americans achieve their resolutions
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Wish Bucket Team Appocalypse Nima Hashemi Ben Shokati Matt Lenehan
Discovery • Everyone has dreams/goals they want to complete before they die. • New Year’s Resolutions • 62% of Americans make resolutions • 8% of Americans achieve their resolutions • This discrepancy can be lowered by using a productivity tool.
Expanding • But New Year’s Resolutions are too narrow and are only made once a year • Bucket Lists! • Everyone at least thinks about them • Can be started whenever and can be updated
Solution • Our app “Wish Bucket” • Organize bucket lists by category (travel, personal, etc.) • Choose items from our many suggested lists • Facebook integration to share bucket list items • Offer deals from Groupon to help accomplish goals
Pricing • $3.99 (more than any bucket list app) • Why the price is justified: • Our customers have disposable income • Simply searching for the best bucket list app • “Wish Bucket” can potentially save the user a fortune through the Groupon savings
Giving Back • ½ of the proceeds will be donated to the Make-A-Wish foundation to help children with life-threatening illnesses complete their bucket lists
Downloads and Revenue Projections 114M Smartphone users in the US x 52% android market in the US x 19% have 20 or more paid apps (more likely to buy) x 46% target age group (25-44) x 26% target income (over 100k) x 49% target gender (women) = 661K potential users App sales price ($3.99) x Developers share of sales price (70%) = $2.79 $2.79 x 661K = $1.8M
Competitor #1 • “The Bucket List” by Metosphere • Free • 100 k - 500 k installs • Simple and usable
Competitor #2 • “iWish” by highdream • $0.99 • Assign photos, add details, set target dates • Facebook and Twitter sharing capabilities • Show places you’ve been on a map
Competitor #3 • “Ultimate Checklist” by Jimbl • $2.99 • Has tons of pre-loaded lists • Free lifetime updates (they’re constantly adding new list categories you can import) • Can password protect lists • Facebook sharing capabilities
What sets “Wish Bucket” apart • Groupondeals • Facebook sharing capabilities • Bucket list suggestions • Easy way to donate to Make-A-Wish • All this while still keeping the app simple and usable
Technology Selection • Android SDK • Java, XML, etc. • Facebook API • Share your lists, ideas, and photos with friends • GrouponAPI • Suggest deals based on bucket list items.
High Level Milestones Week 1 Week 1 Week 1 Week 6 Week 7 Week 5 Commit Prod Dev/ Integration Dev/ Integration E2E Integration Commit Commit Discovery Plan & Define Detailed Milestones Link to spreadsheet