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Why Eco ?

Why Eco ?. ECO and Astma&Allergy (A&A) is becoming a strong category need within interior paints(top3). Our target group is there and we are also there. BUT, we need to be stronger. We need to communicate /visualize our commitment to ECO/A&A

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Why Eco ?

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  1. WhyEco? • ECO and Astma&Allergy (A&A) is becoming a strong category need within interior paints(top3). Our target group is there and we are also there. BUT, we need to be stronger. We need to communicate /visualize our commitment to ECO/A&A • A Successful campaign will help our retailers sell up to premium (ECO) products easily & build our brands as the leading ECO choice for paints. Connecting ECO to something that is ownable just for us, thereby NOT building sales for our competition. • In 2012 the ECO communication should help connect our brands to the top 3 consumer needs; Premium Quality, Value for Money & ECO

  2. The differentlevels Ecomeansdifferentthings at differentlevels. Ourtask: to mergetheseor to cover them in oneconcept.

  3. The meaning for differentlevels Safety (non-poisonous) Quality (just as effective, value for money?) Responsibility Heritage/Next generation Conscience Society (Image)

  4. The meaning for differentlevels What’s in it for me? Safety (non-poisonous) Quality (just as effective, value for money?) Howdoesmychoiceaffectmychildren? And theirchildren? Responsibility Heritage/Next generation Conscience Society (Image) At ”Me” levelit’saboutpaying but getting the same. At ”My Familiy” and ”My World” level, it is about not taking…

  5. What do wewant to tell • Wewant to tellthat the extrapremiumpaid, willcome back to people – but to people as a whole. • In essence, wewant to tellpeoplethattheycanprotecttheirwindows – and the world at the same time. • Wewant to tell a story of howourchoicestodayaffect the future – and the future generations.

  6. PAINT FOR TOMORROW

  7. PAINT FOR TOMORROW Category marker Inviting as Let’sColour

  8. PAINT FOR TOMORROW Category marker Inviting as Let’sColour Dualistic – timeless and urging at once

  9. PAINT FOR TOMORROW Category marker Inviting as Let’sColour Dualistic – timeless and urging at once It mayevenbe a small reminder

  10. Innovative PAINT FOR TOMORROW Category marker Inviting as Let’sColour Dualistic – timeless and urging at once It mayevenbe a small reminder

  11. Innovative PAINT FOR TOMORROW Category marker Inviting as Let’sColour Dualistic – timeless and urging at once

  12. Package • Paint for tomorrow is our new way of communicate to the consumers that we make paint for the future • Wewillintroduce Paint for tomorrow as a ”package” • All are products with the Swan, EU flower, A&A and FSC, will be included in the Package of Paint for tomorrow

  13. How do wevisualisethis?

  14. Message in POS • Weknowwhatwe are talkingabout • You shouldlearn it to • Thinkquality • Thinkabout the next generation • Buy paint for tomorrow

  15. How do wevisualiseourmessage?

  16. I am so disappointed at yougrandpa. Whataboutme? Do youfeel it Mina? The more it smells, thebetterpaint!

  17. Message • Wehavedeveloped this visualisation of ourmessage • To communicateourcommitment to ECO/A&A • for the future and the future generation • Wewillhave strong profileshwowill drive the whole Eco campaign • For both Nordsjö and Sadolin

  18. Noah

  19. Activating Nordsjö PFT – Instore Doorsticker 84 x 60 (like A2) To be put on door or window

  20. Activating Nordsjö PFT – Instore Paint for tomorrow is ourpromise to give you the new development withinpaint, that gives bothquality, sustainabilityand a friendlyinviroment. So look for the ecosignsand you will get paintfor the future! Poster 50 x 70

  21. Activating Nordsjö PFT – Instore A hole to putanyecoproduct 2,5 l Emptycan, to be able to remove and replace with campaignproducts Removable Eco signs Elipse/standee 490 x 1540

  22. Activating Nordsjö PFT – Instore Productposter 50 x 70 and Palletwraphalf: 800 x 400 and whole: 1200 x 400

  23. Activating Nordsjö PFT – Instore Wobblers 15 x 10

  24. Nordsjö Instore

  25. Selling in material

  26. SAP numbers Nordsjö 6061742                NO SP ECO SV ST 6061743                NO SP ECO NORGE ST 6061744                NO SP ECO DK ST

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