1 / 11

Maximizing Transportation Technology

Maximizing Transportation Technology. Avoiding Stories Like “The Secret Life of Lemmings” by Hugo First MSTPA Conference Tuscaloosa, AL March 8 – 10, 2010. What’s Important about Transportation Technology?. What technologies will meet operational challenges and answer questions?

jayden
Download Presentation

Maximizing Transportation Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Maximizing Transportation Technology Avoiding Stories Like“The Secret Life of Lemmings” by Hugo First MSTPA Conference Tuscaloosa, AL March 8 – 10, 2010

  2. What’s Important about Transportation Technology? • What technologies will meet operational challenges and answer questions? • Avoiding the feature buzz – focus on the steak not the sizzle. • Marketing and communicating technology benefits to passengers.

  3. WIFFM – Transit Technology • Objectives, Objectives, Objectives • Key Components of Transit Technology Suites • Creating Need To Have Vs Nice To Have Checklist • RFP and Selection Process

  4. Focus on Objectives – Not Features • Problem to Solve? • Focus on main issue. • Willingness to Pay? • Budget and desire to fund. • Perfect Destroy the Good? • Determine the minimum requirements for success and increase from there. • Alternative Approaches • There is more than one way to get from point A to B.

  5. Transit Technology Suite Rolling Internet GPS/AVL Tracking GPS Routing & Dispatch Digital Destination Signs On Board Video Passenger Counting Electronic Inspection Announcement Systems

  6. GPS/AVL Tracking – The Grandaddy of Transit Technology • Everything Begins with Vehicle Location and Movement Tracking • Routes, idling, delays, speed, time between stops. • Location of events from complementary systems.

  7. Technology Checklist

  8. Technology Selection RFP Design • Straightforward requirements • Allow for reasonable alternatives • Focus on objectives not strict interpretation • Avoid getting stung by the Feature Buzz • Stick to important aspects • Ignore unnecessary and expensive compatibility and modularity • Inspect & Validate Responses • Don’t get a camel when you ask for an automobile…

  9. Marketing Transportation Technology • Find Reasons To Explain All Technology • Video (Safety, Training) • GPS Tracking(Safety, Convenience) • Passenger Counting • Use the Tool Itself Wherever Possible • Demonstrations • Trial Runs/Participate in Purchasing • Provide Reason for Passengers to Use It • Registration in system that provides further information • Contests • Create Ambassadors • Student Government • Special Interest Groups • Passengers • Integrate with Passenger Interests • Clubs, classes, hobbies. • Internships • Public Relations • Press Releases • Articles • White Papers • Use Everything • Repetition • Email, Website, Posters, Text Messaging, Twitter, Facebook

  10. How Many Jellybeans are In This Bus? • I have no idea…but I can tell you how many people are on it every day because of our new Automated Passenger Counting system. • Why Does This Matter to You??? • Better bus deployment – how many buses should be on each route… • Determine how often to pick up at key stops. • Faster service and fewer passengers left behind

  11. Transit Technology Gets Me Rolling… Discussion… Questions? Answers! Contact Me Any Time… Mitch Skyer Solstice Transportation Group 678-474-9355 Mitch@SolsticeTRG.com www.SolsticeTransportationGroup.com

More Related