Water Conservation Educational Campaign Project Management Course UCB Spring 2010

1. Water Conservation Educational CampaignProject Management Course UCBSpring 2010 Acronym Consulting | The A-TEAM

2. About the Project • Resulted from philanthropic efforts dedicated to the sustainability movement. • Is a water conservation educational marketing proposal targeting Contra Costa County. • Includes: • Water conservation educational kit for home owners • Website creation plan • Compilation of partnering opportunities in the county • Designed so the Client can choose The A-Team for project execution. • Designed to be implemented in other counties, if successful.

3. Background • Victoria Cashwell, Bay Area philanthropist, is interested in funding water conservation strategies. • Retained Acronym Consulting to assist in focusing her philanthropist efforts Q1-3, 2011. • Dedicated $500k to this project. Why Water Conservation? • Northern California has been in a drought for years; causing communities to imposed mandatory water usage restrictions.

4. Background Con’t • The Contra Costa County Water District (CCCWD) implemented a residential Drought Management Program to reduce water usage by 15%, in 2009. • The Drought Management Program was replaced with the 2010 Conservation Program. • There is a need to collaborate and leverage existing conservation efforts with an effective educational marketing campaign to make water conservation a priority in every Contra Costa County household.

5. Objective • Reduce water wastage and improve water conservation efforts among county homeowners by 10% in 1H 2011.

6. Scope Statement • Reduce water wastage in Contra Costa County through effective strategies that are scalable and adaptable. • Research the areas of greatest water wastage and develop an educational plan that will leverage partnering opportunities and electronic media. • High-Level Deliverables • Research Documentation • Marketing Campaign Strategy • Community Partnership & Opportunities List • Sample Water Conservation Residential Kit • Website Mock-Up

7. Deliverables

8. Roles & Responsibilities Project Sponsor Victoria Cashwell / KimiHirotsuZiemski Project Manager Jennifer Burstedt Additional Stakeholders Contra Costa County Water District and local water conservation NGOs Team Members Michele Beleu, Paul Bonta, Angie Kirk, Joe Marchel, Cindy Nwoke

9. Project Approach & Life Cycle • The project life cycle has a sequential phase relationship approach First Review Second Review Final Review

10. Schedule (High Level View) Calendar Month by Number

11. Schedule

12. Schedule

13. Schedule

14. Schedule

15. WBS Initiation Planning Execution Project Manage Research Kit Items Kit Item Research Brochure Research Store Coupons Rebate Opportunity Grey Water DVD Kit Mechanical Items Website Grey Water DVD Proposal Client Report Brochure Design Website Design Cost Analysis Brochure Vendors Kit Mechanical Vendors Marketing Brochure Website Design Website Operation Weekly Meetings Reporting Project Charter Risk Analysis Stakeholder Analysis Water Wastage Project Communication Plan Marketing Strategy

16. Cost Analysis – Budget

17. Cost Analysis – S Curve

18. Assumptions & Constraints Assumptions • Mrs. Cashwell has positive relationships with the other key stakeholders • This is a new investment area for Mrs. Cashwell • no existing water conservation programs in place • Creation of new marketing collateral is out of scope • The residential kit will be provided to homeowners free of charge Constraints • Time constraints in executing this plan: • seasonal and environmental meta-factors may force the need of this campaign to begin sooner than plan

19. Risks or Opportunities The top five identified risks: • Lose of team member. • Website vendor goes out of business. • Delayed delivery of gray water system DVDs. • Residential kit materials costs increase more than 20% of original estimate. A mitigation plan has been accounted for in the work breakdown structure to minimize the probability and impact for the identified risks.

20. Risks Matrix Impact Probability

21. Risk Management Plan

22. Risk Management Plan

23. Risk Management Plan

24. Acceptance Criteria • This project will be deemed successful after all deliverables have been completed and Mrs. Cashwell has a clearly defined marketing strategy that she can authorize for implementation.

25. Communications Matrix

26. Team Charter MISSION Our mission is to provide value-rich consulting services to address the client’s unique situation through the use of effective project management methodology. VALUES The A-Team will work in a collaborative environment that is respectful, honest, and transparent. Each member will take responsibility for their deliverables and will adhere to the ground rules agreed upon. ADMINISTRATIVE GUIDELINES The team will use email and course wiki to communicate. If an assignment cannot be completed, the team will be notified by Wednesday at 5 p.m. Each member will take responsibility for their deliverables, including delegating as necessary. Deliverables will be submitted to the team every Thursday at 10 p.m. for review. GROUND RULES Disagreements are encouraged as long as alternative solutions are proposed. Communicate respectfully. Remember, it’s not personal. DECISION GUIDELINES Disagreement will be resolved by a vote. The Project Manager makes final decision if voting is deadlocked. There is no time limit on discussion. MEETING GUIDELINES The team will meet in-person after class on Saturday, staying as late as 5:30 p.m. All meetings must have an agenda, and end with conclusive/clear next steps, action items, owner, and due date. The A-Team Project ManagerJennifer Burstedt Team Members Michele Beleu Paul Bonta Angie Kirk Joe Marchel Cindy Nwoke