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Search Engine Rank Placement (SERP)

Search Engine Rank Placement (SERP). Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions & Metadata Creation Content Management System to fit your needs Website & Email Hosting Lead Capture ( forms using MailChimp )

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Search Engine Rank Placement (SERP)

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  1. Search Engine Rank Placement (SERP) • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Search Engines & Webmaster Tools • Automated Submissions & Metadata Creation • Content Management System to fit your needs • Website & Email Hosting • Lead Capture (forms using MailChimp) • Follow up and follow through (html email & templates)

  2. Search Engine Optimization (SEO) • Page Titles • Metadata (Keywords, Phrases and Description) • Body copy (text) • Image Alt tags, title, description and file name • Be repetitive: use same keywords in all of the above • Check data monthly and make adjustments • Update content frequently

  3. Search Engine Marketing (SEM) • Organic Search (SEO) • Referral Traffic (direct links) • Social Networks (use them all > reciprocal links) • Blogs & Forums (must be within context > reciprocal links) • Direct Traffic (print advertising, business cards, email) • Campaign Traffic (Online Ads and AdWords)

  4. Google Analyitics & Webmaster Tools • Website Verification (Google, Bing & Yahoo) • Sitemap Submission • XML Sitemaps • Keywords • Top Content • 301 Redirects • 404 Errors • Review & Correct

  5. Content Management System • Usability (customized to meet your needs) • Performance (compression, servers & files, load balancing) • Extensible (modules/plug-ins) • Custom content types (forms, fields and displays) • Edit and update existing content using RTE • When you shouldn't use an RTE (content lists) • Automation (SEO, backups, emails, RSS, sitemap, image manipulation, meta data generation) • Secure ([dev > alpha > beta > rc1 > production], system, mollom)

  6. Website & Email Hosting • Coud Sites • Cloud Files • Cloud Servers • Load Balancers • Email (webmail, storage, MS exchange) • IP Reputation • Reliability, Reachability & Responsibility

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