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Agenda

This marketing plan focuses on positioning the Apacer audio steno MP3 series (AV220, AP510, AS820) through the concept of "Music Power." The objective is to penetrate the MP3 market, achieve sales targets, and engage the target group through strategic promotions. The plan includes a press conference cum lounge bar party, media interviews, product reviews, and advertising across various channels. The implementation examples include lounge bar events, media exposure, and direct marketing tactics tailored to the local market. Adjustments to the selling points are suggested based on market needs.

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Agenda

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Presentation Transcript

  1. Agenda • Feature & Position • Objective & Strategy • Target Group • Q4 Promotion Plan • Schedule • Budget

  2. Feature & Position • MP3 series position: • Music Power • Apacer audio steno is going to empower everybody • -Jenny, a college graduate, is a POP music lover ( AV220 ) • Leo, a sales manager, enjoys Jazz and lounge bar music ( AP510 ) • William, a junior marketing staff, fancy rock music (AS820)

  3. Objective & Strategy Grasp MP3 market Reach sales target Objective • Use “ Music Power “ as topics for promotion plan • Make press conference a lounge bar party • Invite media, distributors, key accounts Strategy Music Power Position

  4. Sales Target • Please fill in sales target in your region

  5. Target Group

  6. MP3 Promotion Plan Music PowerAV220/ AP510/ AS820 PR Advertisement Website Direct Mkt • Catalog • Post Card • Notebooks • Full Line DM • Plastic Holder • Lounge Bar Party • Media Interview • Product Reviews • Magazine • Newspaper • Wkly • Online Hot Sale • Online Coupon Ticket • MusicBox Psychology test

  7. Key Message *Please adjust the 3 selling point according local market needs • AV 220: Simple MP3 + USB Drive • AP510: A mini Hi - Fi audio Set with docking station • AS820: Line In function, grasp music without boundary Music Power

  8. Implementation Example:Taiwan Market

  9. PR (1) example Music Power Lounge Bar Party • Opening: • Country manager speech • Welcome disti, key account • , media • Stage Demo: • Jazz music broadcast • AP510 signboard on stage • Product shots session • (for media) • Panel Discussion: • 3 product areas • PM introduce • Product demo on table • Soft drink offer • Ending: • Gift * Invitation: make a “sofa Music” luxury, fashionable style for lunge bar party

  10. PR (2) example • Interview Topics: • Link MP3 with PUB (lounge bar goer’s MP3) • What MP3 suits me? (A psychology test) • Target Media • Lifestyle Media • Digital Life Media

  11. PR (3) example

  12. PR (4) example 媒體曝光名單: 共57

  13. Advertisement example • Make“ Music Power” the theme of Ad: *Ad copy may mention AV220/ AS820/ CD211

  14. Website example • Online MP3 hot sale • MP3 lounge bar party event sharing • My music box psychology test What MP3 player suits me?

  15. Direct Marketing example • DM • Post Card • Full Line DM • Notebook • Plastic Holders • POP Music Power

  16. Schedule example *可談產品廣告交換

  17. Budget example

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