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Makani creatives

Makani creatives. Worked as a Sr. Copywriter from Sep 18 to Jan 19 Richa Koparday |01.02.2019. Samsonite. Polygon - Pitch. Brief summary. Product video Routes (for an integrated campaign): Shine On - Based mainly on the fashionable look.

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Makani creatives

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  1. Makani creatives Worked as a Sr. Copywriter from Sep 18 to Jan 19 Richa Koparday |01.02.2019

  2. Samsonite Polygon - Pitch Richa Koparday | Copywriter

  3. Brief summary • Product video • Routes (for an integrated campaign): • Shine On - Based mainly on the fashionable look. • Get Away From The Usual - The getaway/break from the routine Richa Koparday | Copywriter

  4. My contribution Route : Get Away From The Usual • Unplug. • Escape the routine. • Your tomorrow, in motion. • Baggage that doesn’t age. • Time to buckle up. • For the brake system • Let go of your baggage. • Your breaks set you free. Metaphorically. Our brakes set you free. Literally. • Letting you wander, since 1910. Letting only you wander, since 2018. Video idea: #TravelWithPolygon Richa Koparday | Copywriter

  5. cinepolis Coffee Tree Richa Koparday | Copywriter

  6. Brief Summary • Coffee Tree is a café in Cinepolis. • Cinepolis Mexico Specialty Food Now in Cinepolis India • Same as Coffee Tree Mexico we have arranged a New Crepe Making Station in the front kitchen of the Coffee Tree. We will make Live & fresh Crepes in front of guest. This will be done at 8 cinemas as of now. • Deliverables: poster, standee, tent card, digital audi slide, digital menu slide. Richa Koparday | Copywriter

  7. My contribution Some thoughts: • Language – Headline can be in a different language (Simple words like Bonjour). Subtitle in English. French in this case, as crepes originated there. Highlighting Mexico will be misleading the audience and offending the French. My friend said pizza originated in the U.S. when we were in Naples, it offended that Italian waiter. • Welcome – India has opened its gates for France and Mexico by introducing crepes. • Temptation – Visual will be of crepe. The copy will be a seductive line – by the crepe directed to the reader – luring him/her to try it. • Information – Most of us do not know about crepes. So providing knowledge/educating the readers about them and later following up with – ‘worth a try’. • Hindi options (features-based): • Sweet/savoury Chocolaty bhi, chilly bhi. Crepes try kiyakya? • Any time Khaanekepehlebhi, khaanekebaadbhi. Crepes try kiyakya? • Live kitchen Dekhke khao ya kha kedekho. Crepes try kiyakya? Richa Koparday | Copywriter

  8. Final Richa Koparday | Copywriter

  9. panasonic Seekit Richa Koparday | Copywriter

  10. Brief Summary • Seekit is a device that uses Bluetooth tech which helps you find your things easily. Once you attach it to your belonging you can track it using your phone. • Key Features - 1. Separation Alert - You are buzzed the minute you leave you thing behind (a certain distance) 2. Last seen - Even if you cross the 100 metre radius, you can see where the device got last disconnected 3. Crowd GPS - If you have lost something just mark it as lost, if anyone who has Seekit crosses your thing, you will get a notification 4. SOS Alert - In panic press it thrice and your near and dear ones will be sent a message with your location 5 Voice Alerts - You are free to record your own message as an alert and have fun with it 6. Bi directional tracking - if you lost your phone just press the Seekit device and your phone will buzz • We are looking for ideas that have a sense of virality to it. We are trying to make a noise with some push marketing. We do not want to do just a film. We are looking mainly at some activations, digital activations, contest some idea that has the potential to go viral. Richa Koparday | Copywriter

  11. My contribution • Insight – The first thing we usually do when we lose something, is asking our mothers. • Key message – Become independent, don’t ask mothers. • Idea – Neglected moms – mothers feeling neglected about kids not asking them anything. Funny take. • Video script: Richa Koparday | Copywriter

  12. Nobel hygeine Friends Adult Diapers Richa Koparday | Copywriter

  13. Brief Summary 1 harmony marathon Harmony is organizing Marathon for Senior Citizen. Our client Nobel Hygiene is sponsoring 4 Marathons in Delhi in the month of October 2018, Kolkata in December 2018, Mumbai in January 2019 and Bangalore in May 2019. Along with this, as part of the blanket agreement, the client will be releasing print ads every month in Harmony Magazine, the recent print ad was published in Harmony's September issue. Richa Koparday | Copywriter

  14. My contribution 1 • Video – grandchildren motivating their grandparents to run. Richa Koparday | Copywriter

  15. Brief Summary 2 unmukt • Nobel Hygiene is a Silver Sponsor for India's only senior citizens and caretakers' exhibition called Unmukt Festival which is being held in Hyderabad on 15th & 16th December, 2018. • Unmukt is designed for senior citizens / soon-to-be-retirees and their caregivers looking for lifestyle solutions. • Website: http://unmukt-festival.com/ • Expected visitors: 3000 • Other Sponsors: Google, Apollo Hospitals etc. Richa Koparday | Copywriter

  16. My contribution 2 • Concept: Take no breaks. • The senior citizens tend to take breaks because of incontinence. These leak breaks might come in the way of their drive to make certain achievements.  Banner: • Don’t let a break  • break your focus. Friends Poster: • Option1: • Let’s overcome life’s every hurdle. Take no breaks. • Option2: • Don't let a break take you way behind. Take no breaks. Richa Koparday | Copywriter

  17. @home Tagline: Let’s make life beautiful Richa Koparday | Copywriter

  18. Brief summary 1 • Opened in MORE, Bangalore • In-store radio Richa Koparday | Copywriter

  19. My contribution 1 • 1 – with offer details Hello shoppers! Here's a good news.. @home is now open at More. We’re here to make your life beautiful with our beautiful range of Beds, Sofas, Dinning Sets and much more. And to make your home MORE beautiful, shop for Rs.1500 and get Rs.150 off on your next purchase. So, visit the @home section now!  • 2 – without offer details Shoppers alert! @home is proud to announce that we are now at MORE. We’re here with the promise of making your home MORE beautiful, with our beautiful collection of Beds, Sofas, Dining Sets and much more. Come, ……       Visit the @home section at MORE today, and let’s make life beautiful. Richa Koparday | Copywriter

  20. Brief Summary 2 Press ad + social media extension for Big sale 2018 – Annual Sale Richa Koparday | Copywriter

  21. My contribution 2 • Beautiful Together • Weddings, festivals and parties mainly celebrate meeting long-lost friends and distant relatives along with the close ones. They are an excuse for having get-togethers and reunions. For making these moments perfect and memorable, we need @home to make it more beautiful. Let your adventure of forever have a beautiful beginning. Express infinite love with @home. #BeautifulTogether Let laughter echo in your every celebration. Express infinite joy with @home.  #BeautifulTogether A story to tell, a memory to create & a forever to celebrate. Express infinite love with @home. #BeautifulTogether An occasion to have fun, to meet loved ones & to spread limitless cheer. Express infinite joy with @home.  #BeautifulTogether Richa Koparday | Copywriter

  22. Mochi Wedding collection Mother brand – Metro Shoes Richa Koparday | Copywriter

  23. Brief Summary Mochi wants to introduce the wedding collection - banners Richa Koparday | Copywriter

  24. My contribution Tie the knot from souls to soles Presenting, Mochi Wedding Collection Yes means together stylish forever Presenting, Mochi Wedding Collection Celebrate the union of souls soles Presenting, Mochi Wedding Collection Conquer your heaven by conquering the ground at your feet first Presenting, Mochi Wedding Collection Shagun here and shehnai there Shoes shining everywhere Presenting, Mochi Wedding Collection SAVE THE DATE To buy the perfect shoes from the Mochi Wedding Collection Because together is #TooAwesome (tagline: stay awesome) Presenting, Mochi Wedding Collection From vows to wows… Make it a wedding to remember with Mochi Wedding Collection Richa Koparday | Copywriter

  25. Walkway Mother brand – Metro Shoes Richa Koparday | Copywriter

  26. Brief Summary In-store posters Richa Koparday | Copywriter

  27. My contribution New Style, New You Walkway Trend everyday Welcome The New Style Routine Walkway Trend everyday Your Daily Style Update Walkway Trend everyday Style-zoned Yet? Walkway Trend everyday Daily Makeover Walkway Trend everyday Shoe Stopper! Walkway Trend everyday Richa Koparday | Copywriter

  28. Sweet dreams Bipasha Basu and Karan Grover Richa Koparday | Copywriter

  29. Brief Summary • Launch a video with Bipasha Basu and Karan Grover showing different styles of Sweet Dreams. • Tagline: Sleep In Style Richa Koparday | Copywriter

  30. My contribution Dates Done Right – Romance at home Video calling – add colours Richa Koparday | Copywriter

  31. lavie Anushka Sharma Richa Koparday | Copywriter

  32. Brief Summary • ‘Lavie Cares’ launched by Lavie as their CSR initiative is planning to launch a film by leveraging their recent collaboration with Anushka Sharma. Richa Koparday | Copywriter

  33. My contribution Insight: Everybody waits for miracles – looking up Richa Koparday | Copywriter

  34. Few other brands I worked for: • Killer Jeans • NilkamalMattrezzz • Mufti • Siyaram’s Richa Koparday | Copywriter

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