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Creating a User-Centric Mobile Payment Architecture

Payment architectures are no longer flat experiences that are static for all users. Mobile experiences have become personalized, providing an identity infrastructure to promote payment ease for users. Through the lessons learned from a mobile first PayPal product overhaul, we'll explore how identity and in-app purchasing coalesce to create a scalable mobile payment infrastructure, looking into how building cross-platform payment personalization increasing user ease and revenue.

jcleblanc
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Creating a User-Centric Mobile Payment Architecture

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  1. Creating a User-Centric Mobile Payment Architecture Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism (North America) PayPal | Developer

  2. The Age of Online Identity

  3. Developer efficiency task 4 Offload complexity to the implementing provider Offload Complexity

  4. Identity as a Mobile Foundation Social Login Systems

  5. Lots and Lots of Fake Data

  6. Identity is Not Facebook

  7. Identity is Not Even PayPal

  8. These Are Simply Just Tools

  9. User Curated Identity

  10. Concrete Identity

  11. Moving Identity Forward Using Identity to Remove Login

  12. Identity to Remove Registration

  13. How We’re Handling Identity

  14. Time Interactions and Identity

  15. Common Interests Interests User A Interests User B Expanding Identity via Commonality

  16. Optimists consider that up to a 30% of ecommerce sales increase is thanks to cross-selling recommended products fikobservatory Personalized Recommendations

  17. Identity is Mobile Foundation Personalization for User Shortcuts

  18. 23% of customers abandoned carts when asked to register (Forrester) …At five questions, the drop-off rate is 2 percent; at 10 questions, 4 percent, and so on. Only at about question 35 does the correlation end (Kevin Hale, Wufoo)

  19. Fixing Mobile Form Drop Rates

  20. Further Reducing Friction

  21. Thank You! Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism (North America) PayPal | Developer

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