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Technology in Retail Payment Innovation

Explore how the Starbucks Mobile App revolutionizes retail payments with mobile developments at the point of sale. Learn about the features such as store locater, drink builder, loyalty program, and mobile payment options. Discover statistics showcasing its success since January 2011.

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Technology in Retail Payment Innovation

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  1. Technology in RetailPayment Innovation • Mobile Developments at the Point of Sale • October 16, 2012

  2. The Starbucks Card A limited value proprietary closed loop stored value card redeemable at any owned Starbucks stores and many licensed Starbucks stores. At the Point of Sale Purchase, Load and Reload Card Redeem for Starbucks Products On the Web (www.starbucks.com) Load and Reload Card Transfer Card Balances Register Cards Enroll in Loyalty Program Obtain Card Balance

  3. The Starbucks Mobile App Concept Recreate the functionality of the Starbucks Card point of sale and web experience as part of a mobile application experience.

  4. In-App Functionality • Find the nearest Starbucks location and its hours • View all Starbucks regular and seasonal coffees • View all Starbucks food offerings and nutritional information • View job openings at Starbucks • Visit the mobile Starbucks Digital Network • Build a Starbucks beverage, save it and share it. • Register a Starbucks Card purchased at a Starbucks store • Check balance and load a Starbucks Card with funds • Check status in Loyalty Program • Receive messages from Starbucks • Send an “e-gift” Starbucks Card expressed as a bar code • Redeem with a Starbucks Card expressed as a bar code.

  5. Store Locater

  6. Coffees and Descriptions

  7. Drink Builder

  8. Food Nutritional Information

  9. Loyalty Program

  10. Balance and Load

  11. Mobile Payment

  12. Mobile Payment • How it Works • Converts the Starbucks Card number into a bar code using a generally accepted bar code font. • Bar code is read by a 2D scanner conveying the same information as a magnetic stripe. • Balance check transaction undertaken after scan.

  13. Starbucks Mobile App Statistics Since January 2011 • Approximately 6 million app downloads • Accepted at all US wholly owned stores • Accepted at almost 2000 US licensed stores • Approximately 70 million transactions • Approximately $335 million in redemptions • Approximately $300 million loaded

  14. Thank You!

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