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ACM Marketing, Communications, and Membership Workshop

Join us for a workshop on branding, public relations, member services, chapter programs, distinguished speakers program, and student research competitions. Learn how to raise ACM's awareness through social media and integrated communications channels.

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ACM Marketing, Communications, and Membership Workshop

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  1. ACM Marketing, Communicationsand Membership Workshoppresented by Lillian Israel, Brian Hebert, Gini Gold and Cindy Ryan Welcome SIG Leaders!

  2. ACM Marketing, Communicationsand Membership • Branding and Awareness • Public Relations Guidelines • Member Services • Chapter Programs • The Distinguished Speakers Program • Student Research Competitions

  3. Branding and Awareness • Why focus on branding? • ACM’s process • Multiple ACM brand strengths • ACM Visual Identity Standards • Conference proceedings, newslettersand journals • Redesigned materials • Refreshed website

  4. ACM Identity Examples Journals Transactions Newsletters Proceedings

  5. Public Relations Guidelines • Promote media interest • Find news angles • Determine SIG spokespeople • Partner with vendors and sponsors • Provide media information • Develop releases and advisories • Leverage social media to facilitate conversations • Facilitate media registration • Utilize key words for online search optimization • Practice interview tips • Respect deadlines • Be accessible • Focus on key messages

  6. Public Relations Pieces

  7. Member Services • The Face of ACM • Respond to inquiries • Process applications, renewals • Membership renewal options • Multi-year • Lifetime membership • ACM Advanced Member Grades • Senior • Distinguished Engineer, Distinguished Scientist, or Distinguished Educator • Fellow

  8. Why Chapters are Important • Engage local communities • Enhance member satisfaction • Networking, professional development • Start a local SIG chapter in 4 easy steps!

  9. Distinguished Speakers Program • Program funds speaker travel to professional and student chapters • Ongoing recruitment of new speakers • Read more and offer feedback at www.dsp.acm.org

  10. Student Research Competitions • Sponsored by Microsoft Research • Funded contest at SIG sponsored/co-sponsored conferences • Visibility for students among research community • Several rounds of competitions: SRC chair and judges • Rewards and recognition • Host an SRC!

  11. Social Media: The Top 3 www.twitter.com www.facebook.com www.linkedin.com

  12. Integrating Social Media toRaise ACM Awareness • Important interactive communications channels • Initiated posts of news and activities • Facebook • LinkedIn • Twitter • Plans underway to develop additional protocols and procedures • What is your experience in using social media?

  13. THANKS FOR PARTICIPATINGWE INVITE YOUR QUESTIONS

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