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International Tourism – A General Overview. World Tourism Organization. www.world-tourism.org. International Tourism Market Size. International Tourist Arrivals 689 million (2001 figure). Total Receipts:US$477 billion Per Arrival: US$ 680 (2000 figure).
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International Tourism– A General Overview World Tourism Organization www.world-tourism.org
International Tourism Market Size International Tourist Arrivals 689 million (2001 figure) Total Receipts:US$477 billion Per Arrival: US$ 680 (2000 figure)
First decrease in 2 decades echo of the second oil crisis / martial law in Poland / Falklands conflict / conflict Israel Lebanon Gulf War / disintegration of Yugoslavia Asian Financial Crisis
11 September attacks on the United States and the following response World Tourism in 2001characterized by:
Global economic downturn affecting all major economies at same time World Tourism in 2001characterized by:
2000 exceptional year for tourism: overall positive conditions strong world economy relative calm political situation many big events: millennium celebration, Holy Year, Olympic Games, European championship soccer, Expo 2000 Hannover pent-up demand (in particular long-haul) after Kosovo conflict in 1999 and ‘millennium fear’ Sharp contrast to 2000
▲ more domestic than international ▲travel by car, coach, train ▲ rural tourism ▲ ski resorts ▲ camping ▲ bed and breakfast ▲Destinations / segmentsrelatively less affected or that even benefited
January – February 2002 – staggered recovery Long haul - slower as a whole But package bookings in UK and Germany - good BA, Hong Kong, Europe, USA Light at end of tunnel What is the Current Situation?
▼ Worst hit: national airlines/cruises/MICE/upmarket city hotels/large T.O. ▲ Quiet beneficiary: country inns,specialised tour operators, budget airlines, sports and culture tourism Redistribution during Recovery
▲ cost ▲ duration ▲booking habits ▲ motivation ▲ product/promotion What has changed?
Pick up late 2002 and early 2003 Vigorous revival in 2003 Short-term forecast
Most likely scenario 2002:Mirror image of 2001 Observed evolution 2001 Expected evolution 2002 Source: WTO
Short-term forecast • The bright spots: • Republic of Korea • China
Tourism 2020 Vision - Forecasts Tourist arrivals (Million) Tourism receipts (US$ Billion) 2,000 1,561 565 455
World’s Top Destinations 2020 Tourist arrivals (Million) Market share (%) %growth rate p.a. 1995-2020 Country 1 China 2 France 3 United States 4 Spain 5 Hong Kong (China) 6 United Kingdom 7 Italy 8 Mexico 9 Russian Fed. 10 Czech Rep. 130 106 102 74 57 54 53 49 48 44 8.3 6.8 6.6 4.7 3.6 3.4 3.4 3.1 3.1 2.7 7.8 2.3 3.5 2.6 7.1 3.4 2.1 3.6 8.5 4.0