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Google Adwords Google AdWords is an online advertising platform developed by Google where advertisers pay to display brief advertisements , service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users. Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. 02
Advantage of Google Adwords Adwords works faster than SEO Increase brand awareness Reach more customers through their Gmail Inbox Reconnect with visitors of your website Measure your performance consistently Explore more using your ads
Five Types of Campaign 02 Social Media Marketing Campaigns Content Marketing Campaign Off-Page SEO Campaign Email Campaigns Omnichannel Marketing Campaign
Adword Account Structure Account level Campaign level Ad group level
Types of keywords 05 Generic Keywords Broad Match Keywords Long Tail Keywords
Three types of bidding 05 RULES-BASED BID MANAGEMENT POSITIONAL BIDDING PORTFOLIO-BASED BIDDING
Contact Us 987, sector 37 Near Mathura Road Faridabad ,Haryana (121003) India 0129-4005987 +91-9350809090 +91-9250809090 info@jeewangarg.com upsjeewan@gmail.com www.jeewangarg.com