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Chapter Objectives

Chapter Objectives. Develop Part 1, the first 4 steps, of this six-step design plan for a Web site Determine the goals and objectives of a Web site Define a Web site’s purpose and write a purpose statement for a Web site Identify the audience and their needs

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Chapter Objectives

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  1. Chapter Objectives • Develop Part 1, the first 4 steps, of this six-step design plan for a Web site • Determine the goals and objectives of a Web site • Define a Web site’s purpose and write a purpose statement for a Web site • Identify the audience and their needs • Describe and apply methods for choosing content that will add value and further the objectives of a Web site Chapter 3: Planning a Successful Web Site: Part 1

  2. Chapter Objectives • Explain repurposing content for Web usage • Discuss common content elements and describe the content typically found on different types of Web sites • Discuss the impact photographs can add to a Web site • Explain the difference between multimedia and interactive multimedia Chapter 3: Planning a Successful Web Site: Part 1

  3. Chapter Objectives • Describe how animation can be utilized effectively • Explain the difference between downloadable and streaming media • Differentiate among Web site structures • Understand the specific functions of Web pages Chapter 3: Planning a Successful Web Site: Part 1

  4. Web Site Development Process Chapter 3: Planning a Successful Web Site: Part 1

  5. Step 1: Define the Purpose • List the goals of the Web site • Decide on a topic for the Web site • Determine your objectives Chapter 3: Planning a Successful Web Site: Part 1

  6. Step 2: Identify the Audience • Define the needs of the audience • Develop a preliminary audience profile Chapter 3: Planning a Successful Web Site: Part 1

  7. Step 3: Plan the Content • Content is critical to the success of a Web site • Value-Added Content • Develop relative, informative, and timely content • Do not duplicate content created for print on Web pages - Repurpose the content so it will add value Chapter 3: Planning a Successful Web Site: Part 1

  8. Step 3: Plan the Content • Text • Primary component of a Web site • Guidelines to consider • Abbreviate text • Chunk information • Add hyperlinks to explanatory or detailed information • Use active voice / friendly tone • Remove transitional words • Do not use Web clichés Chapter 3: Planning a Successful Web Site: Part 1

  9. Step 3: Plan the Content • Photographs • Most commonly included content element on Web sites • Can personalize and familiarize the unknown Chapter 3: Planning a Successful Web Site: Part 1

  10. Step 3: Plan the Content • Photographs • Can help deliver a message or prompt an action • Select high-quality, relative pictures Chapter 3: Planning a Successful Web Site: Part 1

  11. Step 3: Plan the Content • Multimedia • Add action, excitement, and interactivity to your Web site • Viewers are intrigued and entertained by multimedia presentations • Multimedia presentations can be interactive • Users can participate • Helper Applications • Plug-ins Chapter 3: Planning a Successful Web Site: Part 1

  12. Step 3: Plan the Content Using multimedia created with Macromedia Flash, the U.S. Air Force accomplishes some impressive recruiting Chapter 3: Planning a Successful Web Site: Part 1

  13. Step 3: Plan the Content • Animations • Widely used to attract attention and liven Web pages • Adds interest and appeal to Web pages • Overuse of animations can become distracting and annoying • Animated GIF • Gives the appearance of moving pictures Chapter 3: Planning a Successful Web Site: Part 1

  14. Step 3: Plan the Content Chapter 3: Planning a Successful Web Site: Part 1

  15. Step 3: Plan the Content • Audio • Low-bandwidth alternative to video • Incorporate audio into a Web site to personalize a message, enhance recall, set a mood, or sell a product or service Chapter 3: Planning a Successful Web Site: Part 1

  16. Step 3: Plan the Content • Video • Video clips incorporate movement and sound • Extremely large sizes of video • Downloadable vs. Streaming Video Chapter 3: Planning a Successful Web Site: Part 1

  17. Step 3: Plan the Content • Dynamically Generated Content • Served up to your Web site visitor triggered by a specific event • Frequently called up from a database • Active Server Pages • Scripting languages Chapter 3: Planning a Successful Web Site: Part 1

  18. Step 3: Plan the Content Chapter 3: Planning a Successful Web Site: Part 1

  19. Step 4: Plan the Structure • Outline your Web Site • Choose the method that you find most flexible and comfortable • Linear / tutorial structure • Random structure • Hierarchical structure Chapter 3: Planning a Successful Web Site: Part 1

  20. Linear Structure • Presents information in a specific order • Training website Chapter 3: Planning a Successful Web Site: Part 1

  21. Random Structure • Presents information without a specific order • Use only for small Web sites Chapter 3: Planning a Successful Web Site: Part 1

  22. Hierarchical Structure • Organizes information into categories and subcategories • Best used in organizational / topical Web sites Chapter 3: Planning a Successful Web Site: Part 1

  23. Hierarchical Structure Chapter 3: Planning a Successful Web Site: Part 1

  24. Preparing for Step 5 • Home Page • First page visitors will see • Indicate to visitors what they have accessed • Might include the following: • Image maps • Search function • Directory Chapter 3: Planning a Successful Web Site: Part 1

  25. Preparing for Step 5 Chapter 3: Planning a Successful Web Site: Part 1

  26. Preparing for Step 5 • Splash Page • Provides elements of interest that draws visitors to your Web site • Might contain powerful multimedia such as graphics, sound, and movements • Some visitors consider splash pages a nuisance Chapter 3: Planning a Successful Web Site: Part 1

  27. Preparing for Step 5 Chapter 3: Planning a Successful Web Site: Part 1

  28. Preparing for Step 5 • Underlying pages • Connects and combines the Web site • Underlying pages should: • Have a look that shows a definite visual connection with the home page and other underlying pages • Clearly display the Web site name • Provide a link to the home page Chapter 3: Planning a Successful Web Site: Part 1

  29. Preparing for Step 5 Chapter 3: Planning a Successful Web Site: Part 1

  30. Chapter Summary • Develop Part 1, the first 4 steps, of this six-step design plan for a Web site • Determine the goals and objectives of a Web site • Define a Web site’s purpose and write a purpose statement for a Web site • Identify the audience and their needs • Describe and apply methods for choosing content that will add value and further the objectives of a Web site Chapter 3: Planning a Successful Web Site: Part 1

  31. Chapter Summary • Explain repurposing content for Web usage • Discuss common content elements and describe the content typically found on different types of Web sites • Discuss the impact photographs can add to a Web site • Explain the difference between multimedia and interactive multimedia Chapter 3: Planning a Successful Web Site: Part 1

  32. Chapter Summary • Describe how animation can be utilized effectively • Explain the difference between downloadable and streaming media • Differentiate among Web site structures • Understand the specific functions of Web pages Chapter 3: Planning a Successful Web Site: Part 1

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