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Enhanced Campaign Management with Behavioral Targeting Techniques

Understand the power of behavioral targeting in online advertising. Learn how to optimize campaigns to reach the right audience at the right time with the right message. Leverage historical data for personalized retargeting strategies.

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Enhanced Campaign Management with Behavioral Targeting Techniques

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  1. Campaign Management S9 Group B: Rocio Herrero Saul Aparicio Jose Llinares Declan O’Reilly

  2. Behavioral targeting (BT) is an advertising methodology in which an advertiser’s creative is shown to users based on the sites they visit and/or what the user does on those sites.

  3. How does it work?

  4. How does it work?

  5. How does it work?

  6. How does it work?

  7. Benefits of behavioural marketing techniques Optimization of campaigns Right time with the Right message Right people, Right place,

  8. Right people: going beyond demographics. Historical details such as the frequency and monetary value of previous purchases and transactions are taken into account to establish patterns.

  9. Right place: you can target your audience by their browsing device, including WAP/mobile devices.

  10. Right time: not only referring to the time of day / day of week of their visit but also referring to their navigation moment such as specific actions taken during a visit, such as viewing an article, completing a purchase, or abandoning a shopping cart.

  11. Right message: knowing their profile and their moment in time you can customize the message – retargeting.

  12. Concerns about behavioural marketing

  13. Concerns about behavioural marketing

  14. Concerns about behavioural marketing

  15. Synergies among all the properties acquired by Yahoo!

  16. Synergies among all the properties acquired by Yahoo!

  17. Thank you

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