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GO TO MARKET PLANNING starting to forex trade. Several forex traders believe they could "wing it" as well as
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GO-TO-MARKETPLANNING • Seven steps to creating a Go-to-Marketplan: • What are we selling towho? • When will this beprofitable? • What is the valueproposition? • How will customers hear aboutthis? • How will this besold? • What needs to happen? • What business infrastructure isrequired? • Structure: Each stepincludes: • The questions you should beaddressing • The deliverables that should result when the step iscomplete
Questions • What is the product orservice? • What are the targetmarkets? • Who are potential buyers ofthis product orservice? • Why would somebody buythis • product orservice? • How could a customer bedeveloped to increaseprofitability? • Deliverables • Elevator pitch and headlinebenefits • Ideal customercriteria
Topics • How will this product orservice be priced? • What commercial models shouldbe offered? • ROI scenarios by product orservice • Time to revenuescenarios • Typical project timeframe bysolution • Go-to-market costs – e.g.website, • marketing promotion, salescosts • Outcomes • Revenueforecast • Marketingbudget • Profitabilityforecast
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