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Con cep tual Block bust ing

Discover the power of visual and sensory languages in unleashing your creative thinking. Explore visual thinking, perception, mental imagery, and the language of sound, smell, taste, and touch. Expand your problem-solving abilities and find innovative solutions by tapping into these alternative thinking languages.

jeffreymurphy
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Con cep tual Block bust ing

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  1. Chapter 6 Conceptual Blockbusting (John L. Adams) A Guide to BETTER Ideas Alternative Thinking Languages

  2. Visual Thinking Kekule & the Benzene Ring • struggling to model the molecular structure of benzene when one day he fell asleep and dreamt of a snake swallowing its own tail.   • Kekule woke up with a start, realizing atoms in a benzene molecular joined together in a circular chain. ouroboros

  3. Visual Thinking • PERCEPTUALimagery – sensory experience of physical world; what one sees and records in the brain. • MENTAL imagery – constructed in the mind, “seeing in the mind's eye,” ; uses info recorded from PI. • GRAPHIC imagery – what you sketch, doodle, draw, shape or mold or otherwise write. http://www.ekonoiz.com/

  4. Visual Imagery Six Visual/Spatial Operations make up Visual Imagery • Pattern Seeking • Visual Memory • Rotations • Orthographic Imagination • Dynamic Structures • Visual Reasoning

  5. Sight-based language: make others see what you see • Color • Movement • Shape • Appearance

  6. Other Sensory Languages • Sound: • (i) Pitch (frequency = high/low) • (ii) Quality (overtones or harmonics ) • (iii) Loudness (physiological sensation based on sound pressure) • Taste • Smell • Touch

  7. The Language of Sound Smell, Taste Touch are important to problem-solvers because they are . . . . • low in “prestige” and less used . . . therefore they can lead to innovative or overlooked solutions. • necessary to solve problems in which senses are involved (deal with workplace distractions) • supplements to visual images and increase clarity of message.

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