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MEGASTUDY

MEGASTUDY. Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae- Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu- Ri Kim. CONTENTS. Introduction CSF 1 – High Quality Contents CSF 2 – Customer Relationship Management TCC, CTI, ERMS

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MEGASTUDY

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  1. MEGASTUDY

    Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim
  2. CONTENTS Introduction CSF 1 – High Quality Contents CSF 2 – Customer Relationship Management TCC, CTI, ERMS Mass Customization – Database, LMS Teacher Created Contents (TCC) SWOT Analysis Strategy for Further Improvement
  3. IntroducingMegastudy Co., Ltd. ※ Market Capitalization 1.024 Trillion Won (12th largest in KOSDAQ) ※ Business Area ① On-line & Off-Line Academy for Youth② Lecture for State examination③ Publication of Educational materials
  4. History of Megastudy 2000. 07. Founded the Megastudy Co., Ltd. 2002. 05.Started ‘쌩쌩 service’ 2002. 10. Founded the subsidiary company Megajunior Co., Ltd. (Megajunior changed it’s name to Mbest few years later) 2003. 07. Opened first offline academy in Kang-nam, Seoul. 2004. 02. Developed and started to provide the Multi-media answering solution 2004. 08. Started to provide new education managing service called ‘Mbest종합반’ 2004. 12. Become a KOSDAQ listed company 2005. 05. Number of registered Customers exceeded 1 million 2005. 12. Started providing lecture for TOEIC and PMP downloading service 2006. 11. Merged it’s subsidiary company Megajunior Co., Ltd. 2008. 06. Founded the subsidiary company Megabooks Co., Ltd. 2008. 11. Launched two new brands Megalawschool Co., Ltd. and MegaMD Co., Ltd. 2009. 02. Opened new internet site Megaenglish (www.megaenglish.net)
  5. Annual Performance
  6. Megastudy with Competitors
  7. CSF1-High Quality Contents(1/3) Contents of Megastudy have high quality in both their lectures and image processing. Megastudy can provide high quality contents through leading IT infrastructure, famous teacher, and teacher management.
  8. CSF1-High Quality Contents(2/3) Procurement of famous teachers Famous teachers provide lectures, their own materials, and know-how Teacher management Competition among teachers with incentives Making teachers to be stockholders Frequent teacher evaluation( 4times per a year) Proven contents Keep teachers From settling for the present
  9. CSF1-High Quality Contents(3/3) Leading IT infrastructure Digital streaming technology Image recording /processing technology ex)SsangSsangPlayer/SsangSsang Plus Movieclips Alliance with Samsung for mobile contents(2010) Fluent & clear images
  10. CSF2 – Customer Relationship Management Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. Megastudy uses Total Contact Center(TCC),MassCustomization, and Teacher Created Contents(TCC) for CRM. Mass Customization
  11. TCC – Total Contact Center TCC is extended version of CC(Contact Center). CC is customer service center consist of CTI and ERMS. If CC is optimized by other CRM functions such as database management system(DBMS), CC becomes TCC.
  12. CTI – Computer Telephony Integration CTI is a system that computer is integrated with telephone. CTI can offer customers information, collect information automatically. Also CTI records every counsel in order to provide better services. ex) When a person calls to Megastudy service center, CTI finds the best counselor for him and transfers the call. Every call is recorded in DB individually.
  13. ERMS – Email Response Management System ERMS is a system which can analyze the text messages such as email to find the best counselor who can feet the customers’ needs the best. Also ERMS recommends the possible responses to the counselor. ex) When a person mails to Megastudy service center, ERMS categorizes it and send it to the counselor who is in charge. The complains of customer and its responses are stored in DB.
  14. CRM2 - Mass Customization Mass customization is the production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at near mass production prices. It is enabled by Database and Learning Management System in Megastudy.
  15. Database Massive DB based on a large number of students Enables Student Analysis Analysis of study patterns Analysis of educational records Analysis of access rate, discontent, and interest, etc Strategy establishment Enables Student Management Courses are recommended according to students’ condition and needs Students’ weaknesses are reflected to lectures Strategies are suggested
  16. Learning Management System Learning Management System (LMS) is a software application for the academic affairs of e-learning programs such as administration, documentation, tracking, and reporting . Administration Documentation Reporting Tracking
  17. CRM3 - Teacher Created Contents(TCC) Achieves enthusiastic response from students Helps to establish intimacy and fellowship between students and teachers.
  18. SWOT Analysis STRENGTH WEAKNESS The best quality of teachers and lectures High quality video system Investment of various IT companies Cheaper than Offline Allowing repeated study Strong tool of CRM Strong brand power Rapid offering information about education Face to face problems Weak for supportive functions High dependence on a few star teachers about profit OPPORTUNITIES THREATS High education fever Increase of a preference for online lectures Internet infra structure New technology from IT development Distrust of public education and blind faith of private education Increase of burden for private lesson Interesting of other counturies Decrease of birth rate Probability of outflow of star teachers to competitors Revitalization policy of public education Uncertainty of the business due to frequent changes in education system Illegal duplication of contents
  19. Strategy for Further Improvements (1/2) S-O Strategy Development of one-source multi-use system of high-quality lectures by combining with new IT technology (IPTV or M-Learning, etc.) Advance into the overseas market withstrong brand power and high quality video system in response to current interest of other countries S-T Strategy Development of streaming technology like on-line music player to prevent illegal duplication of contents More thorough analysisabout diversification to accomplish eventual goal for “lifelong education through online”
  20. Strategy for Further Improvements (2/2) W-O Strategy Additive development of real-time lecture technology or differentiated interface for unsupervised learning to overcome face to face problems More systematic correcting service currently serviced to overcome weakness for supportive functions W-T Strategy Digging out new star teacher against dependence on a few star teachers or outflow of star teachers

  21. Q & A

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